Summary
Work History
Education
Skills
Affiliations
Accomplishments
Languages
References
Timeline
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JOSE E. ARANDIA

Summary

Marketing and advertising executive with strong leadership experience and a track record of driving results through collaboration and strategic initiatives. Recognized for effective communication and motivational skills, serving as a trusted advisor to C-Suite executives and community organizations. Multilingual in English and Spanish, facilitating engagement with diverse groups. Seeking to enhance community involvement in East Hampton.

Work History

Licensed Real Estate Sales Agent

Coldwell Banker / Corcoran Grp. / Century21
East Hampton
2009 - Current
  • Cultivated customer relationships through tailored service, advice, and information sharing.
  • Generated leads using networking, cold-calling, and outreach referrals.
  • Maintained consistent communication with clients about preferences and market trends.
  • Prepared precise market analyses to meet specific customer needs.

MARKETING CONSULTANT

LUSA LLC
, NY
2001 - Current
  • Executed marketing campaigns targeting General and Hispanic consumers to enhance customer engagement.
  • Cultivated client relationships through referrals and networking with professional associations.
  • Managed a diverse portfolio including PepsiCo, Hertz Car Rental, American Airlines, and HBO Latino.
  • Developed tailored strategies for clients like Heineken USA, Wrigley Confectionary, and LTV.

FOUNDER AND CHIEF EXECUTIVE OFFICER

ADRENALINA LLC
, New York
2007 - 2009
  • Developed and executed comprehensive business plan for company launch.
  • Managed financial budgeting, forecasting, and reporting systems to ensure accuracy.
  • Oversaw strategic planning, daily operations, and P&L performance of agency.
  • Established strong organizational infrastructure prioritizing professionalism and respect.
  • Cultivated relationships with key stakeholders in industry associations to enhance brand visibility.

VP Managing Director

Y&R, THE BRAVO GROUP
, NY
2001 - 2007
  • Directed strategic planning to develop and implement corporate goals, objectives, policies, and procedures.
  • United States Postal Service // Miller Brewing Company // Wrigley Confectionary // Kraft Foods // Hertz Car Rental

VP Group Account Director

OMNICOM GROUP, OMC
New York, and Texas
1997 - 2001
  • Developed strong relationships with key clients to enhance satisfaction and loyalty.
  • Provided strategic oversight for campaigns, focusing on positioning, messaging, branding, and media planning.
  • Presented comprehensive campaign results to senior management and clients.
  • Represented a global network of advertising and marketing agencies through a strategic holding company.

Miller, MARKETING MANAGER

MILLER BREWING COMPANY
Milwaukee, WI
1995 - 1997
  • Formulated and launched marketing campaigns to drive profit maximization.
  • Collaborated with management to oversee and monitor marketing strategies effectively.
  • Managed creation of marketing materials, collateral, and sales support tools.

Education

B.A. - Political Science, English

TULANE UNIVERSITY

Skills

  • Relationship Building
  • Client Relationship Management
  • Marketing Strategies
  • Customer Demographics Understanding
  • Project Management
  • Campaign Development
  • Team Leadership
  • Decision-Making

Affiliations

-Member of Wainscott Citizens Advisory Committee

-Member of the East Hampton Community Preservation Fund Advisory Board

-East Hampton Library Board

Accomplishments

-Adweek Agency recognition: 2008 Hot Shop

-Y&R Brands Virtuoso World Leadership Program

-Executive Council Member American Advertising Federation

Languages

Spanish
Professional

References

References available upon request.

Timeline

Licensed Real Estate Sales Agent

Coldwell Banker / Corcoran Grp. / Century21
2009 - Current

MARKETING CONSULTANT

LUSA LLC
2001 - Current

FOUNDER AND CHIEF EXECUTIVE OFFICER

ADRENALINA LLC
2007 - 2009

VP Managing Director

Y&R, THE BRAVO GROUP
2001 - 2007

VP Group Account Director

OMNICOM GROUP, OMC
1997 - 2001

Miller, MARKETING MANAGER

MILLER BREWING COMPANY
1995 - 1997

B.A. - Political Science, English

TULANE UNIVERSITY

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