Joseph A. Raniolo
Yonkers
Summary
Results-oriented media and digital marketing professional with a solid background in advertising sales and strategic planning. Proven success in executing multi-platform campaigns that significantly enhance client engagement and revenue, leveraging performance data to inform targeted media strategies while maintaining strong client relationships.
Overview
7
7
years of professional experience
Work History
Digital Account Executive
HIBU
Yonkers
04.2025 - Current
- Develop and execute digital marketing campaigns for small to mid-sized local businesses to improve their online presence across Google Search, Google Maps, and social platforms, driving increased visibility and qualified leads.
- Consult with business owners on digital marketing strategy, including website development, SEO, PPC, and reputation management, tailoring solutions to specific growth goals.
- Manage the full sales cycle from prospecting to closing, including needs analysis, proposal development, and onboarding coordination.
- Generate new business through a combination of cold outreach, referrals, and local networking, consistently building a strong pipeline of qualified prospects.
- Analyze client performance data through Hibu Dashboard to identify opportunities for increased traffic, lead generation, and conversion rates.
- Maintain long-term client relationships by providing ongoing support, strategy adjustments, and performance insights.
- Educate clients on how consumers search, surf, and engage online, helping them position their business in high-value service areas and surrounding towns.
- Selected for Hibu’s SST (Second Stage Training), an advanced development program for top-performing early-tenure representatives, and traveled to Cedar Rapids, IA for intensive training and performance coaching.
Sales Manager
BREWSTER PAINT & DECORATING CENTER
Brewster
10.2023 - 04.2025
- Managed all aspects of hiring, training, and performance evaluations to build a high-caliber sales force.
- Led and mentored team of four to achieve strong sales performance and enhance operational efficiency.
- Integrated data-driven strategies to enhance customer engagement and maximize revenue.
- Built strong client relationships to encourage repeat business and customer loyalty.
- Developed and executed merchandising strategies, leading to a 15% increase in product visibility and sales revenue.
- Organized sales meetings to review progress, share best practices, and set achievable targets for team success.
- Collaborated with ownership on business development initiatives and special projects to increase profitability.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
- Oversaw inventory management, supplier relations, and customer satisfaction initiatives to optimize product availability and store presentation.
- Maintained cash control, and store opening and closing procedures.
- Assisted in RFP responses, developing customized marketing campaigns for clients.
Director, Advertising Sales
PROFESSIONAL SPORTS PUBLICATIONS
New York
03.2019 - 10.2023
- Developed and executed multi-platform advertising sales strategies, increasing customer conversion rates by 32% within the collegiate and professional sports programs, yearbooks, and digital platforms.
- Oversaw the recruitment, coaching, and performance development of a high-achieving sales team that generated an average of $1M in annual gross sales over three years, fostering a results-driven and growth-oriented environment.
- Managed sales pipeline of 600+ clients while executing high-volume outreach, making 250–300 calls daily, resulting in a 35% increase in client engagement and retention.
- Delivered 200+ strategic PowerPoint presentations to Division I, II, and III College/University marketing teams, aligning advertising solutions with their objectives and securing 30% increase in deal size.
- Built and nurtured relationships with Fortune 500 companies, healthcare systems, contractors, small business owners, and industry professionals, driving new business opportunities.
- Mentored and trained the sales team on effectively using Salesforce and ZoomInfo to optimize lead generation, client outreach, and performance tracking.
- Optimized staff performance by designing comprehensive training programs tailored to individual needs.
- Traveled monthly across East Coast, Midwest, and South to oversee remote office operations and ensure alignment with company objectives and sales goals.
- Led CRM tracking and reporting, ensuring accurate pipeline forecasting and sales analytics while monitoring key performance metrics and providing strategic insights to senior management to influence business decisions.
- Directed financial planning to ensure efficient resource utilization and fiscal responsibility.
- Transformed organizational culture to embrace continuous improvement, leading by example and mentoring teams.
- 4x Quarterly Sales Incentive Award Winner for exceeding sales and engagement goals.
Education
B.S. - Business Management, Sports Studies
Manhattanville College
Purchase, NY05-2018
High School Diploma -
Iona Preparatory School
New Rochelle, NY06-2014
Skills
- Media planning and execution
- Advertising strategy
- Campaign performance analysis
- Data analysis and optimization
- Digital marketing strategy
- Cross-functional collaboration
- Sales strategy and pipeline
- Presentation and proposal development
- CRM and sales tools
- Leadership and team development
- Client and agency management
- Market research
- Networking
- Social media advertising
Websites
Volunteer Experience
Umpire, HILLCREST LAKERS COMMUNITY CLUB, Oversee all game operations, ensuring compliance with league rules and regulations., Coordinate timely game start and completion, effectively managing on-field logistics., Resolve on-field disputes calmly and fairly, maintaining game integrity., Demonstrate decisiveness in high-pressure situations, making informed calls., Facilitate communication between coaches and players to promote sportsmanship., Document game outcomes and incidents accurately for league records.
Timeline
Digital Account Executive
HIBU
04.2025 - Current
Sales Manager
BREWSTER PAINT & DECORATING CENTER
10.2023 - 04.2025
Director, Advertising Sales
PROFESSIONAL SPORTS PUBLICATIONS
03.2019 - 10.2023
B.S. - Business Management, Sports Studies
Manhattanville College
High School Diploma -
Iona Preparatory School