Joseph Brooks
Victoria,MN
Summary
Professional with comprehensive experience in business operations, adept at driving efficiency and optimizing processes. Strong focus on team collaboration and achieving measurable results, ensuring adaptability to dynamic business needs. Proven skills in strategic planning, resource management, and stakeholder communication, coupled with results-driven mindset. Respected for reliability and ability to foster productive working environments.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Director of Business Operations
One Pass
Saint Louis Park, MN
09.2024 - Current
- Defined and executed enterprise operational programs aligned to business priorities, owning delivery from initial assessment through execution by partnering with Product, Technology, and Shared Services to identify tooling readiness, capability gaps, and delivery risk.
- Drove accountability and program standards across shared services and operational functions, establishing ownership models, operating rhythms, and performance metrics across multiple concurrent workstreams to improve execution discipline and reduce operational friction.
- Served as a senior consultative partner to Product and Technology leaders, integrating Voice of the Customer insights and operational risk analysis into roadmap planning suggestions to ensure scalable, operationally viable enhancements.
- Led data-driven operational initiatives, establishing KPI structures and executive reporting to improve visibility into performance, risks, capacity constraints, and product tradeoffs.
Strategy & Operations: OHS Fitness Portfolio
Optum Health
Eden Prairie, MN
04.2017 - 09.2024
- Sr. Capability Manager: One Pass Select
- Business and program lead for a large-scale 2023 end-to-end implementation supporting ~10M UHC E&I lives and 1,600+ clients, coordinating requirements, operational readiness, dependencies, and launch execution, resulting in ~$60M projected annual revenue.
- End-to-end program owner coordinating cross-functional delivery across Client Exec/Growth, Optum Digital, Enterprise Eligibility, Marketing, Product Ops, Finance, and Technology; translated benefit requirements into operational workflows, timelines, and performance measurement plans.
- Led program-level client management for UHC E&I (UHC, UMR, Surest), owning day-to-day execution, expansion strategy, and revenue enhancement initiatives with internal and external stakeholders.
- Evolved ongoing product and benefit strategy using consumer research and market analysis to shape new supplemental benefit offerings launched as One Pass Select.
- Product development lead through Optum Enterprise and U-Accelerate processes, completing full program assessment and market review while presenting product vision and execution plans to senior Optum and UHC leadership.
- Owned vendor strategy and lifecycle management, including market assessment, recruitment, contract negotiations, implementation, and ongoing performance management of vendor capabilities integrated into enterprise benefit offerings.
- Capability Manager: Renew Active
- Client Manager for UHC Medicare Advantage (MA) supplemental fitness benefits across 15 Western Region markets and UHC Group Retiree populations; served as program SME leading weekly and monthly performance, operations, and expansion discussions with MA plan leadership (CEO, VP Sales, Market Directors).
- Led market research and product development of non-UHC payer fitness programming, assuming full ownership and accountability as business lead, driving organic revenue growth within the fitness portfolio.
- Product and implementation lead for program vendors including BrainHQ, AARP, and Fitness Home Kits, coordinating marketing, operations, vendor readiness, and Optum UAT testing.
- Led annual Medicare Advantage client implementations, including MIG file construction and management across applicable enterprise data source systems.
Director of Health and Wellness
Sabes Jewish Community Center
Minneapolis, MN
12.2015 - 04.2017
- Responsible for managing the Health & Fitness Center including major programs: Group Exercise, Aquatics, Specialty classes, and Personal Training.
- Implement new Standard Operating Procedures for Personal Training, Group Exercise, and Fitness Floor staff.
- Recruit, hire, train, supervise and evaluate staff required for each entity under Health and Fitness; accountable for 50+ staff bi-weekly payroll.
- Develop and meet budgeted financial targets; exceeded Personal Training budget goal by 30%.
- Evaluate, update, and assist in development of fitness facility programs; Maintain records and key statistics of all Health and Wellness profit centers.
Worksite Operations Lead
Plus One Fitness
Chicago, IL
06.2012 - 10.2015
- Assist General Manager in all facility operations and staffing needs including site monitoring to ensure safety, security, and maintenance to comply with government regulations, meet environmental, health, and security standards.
- Direct implementation of health education activities, motivational programs and special events; coordinate marketing and communications to maximize program engagement.
- Increase YOY growth of Personal Training Revenue by 30%; Implement new member orientation program, ranking in the top five programs for companywide participation.
Fitness Director
LifeStart Fitness
Deerfield, IL
03.2010 - 06.2012
- Oversaw health/educational promotions and medical screenings while developing program marketing initiatives.
- Created annual marketing plans to maintain member/corporate account retention and acquisition to meet budget levels.
- Directed and supervised the facility’s Group Exercise program within budget in addition to managing and scheduling staff.
Director of Operations/Site Director
Athletic Republic
Chicagoland, IL
02.2009 - 03.2010
- Supervised staff at four facilities in daily operations, athlete training, policies & procedures and managed sport specific training for over 80 athletes of various ages.
- Oversaw a 300% increase in membership in 6-month time, maintained existing clientele and recruited new athletes.
Education
Bachelor of Science - Kinesiology, Health Promotion Specialization
Michigan State University
East Lansing, MI12-2007
Skills
- Productivity optimization
- Strategic development
- Risk mitigation
- Teamwork and collaboration
- Customer service
- Vendor management
Certification
- Northwestern Kellogg Executive Education: Product Leadership 10/2021
- UHG Emerging Leader Program 10/2020
- UHG Product Leadership Training 08/2018
Timeline
Director of Business Operations
One Pass
09.2024 - Current
Strategy & Operations: OHS Fitness Portfolio
Optum Health
04.2017 - 09.2024
Director of Health and Wellness
Sabes Jewish Community Center
12.2015 - 04.2017
Worksite Operations Lead
Plus One Fitness
06.2012 - 10.2015
Fitness Director
LifeStart Fitness
03.2010 - 06.2012
Director of Operations/Site Director
Athletic Republic
02.2009 - 03.2010
Bachelor of Science - Kinesiology, Health Promotion Specialization
Michigan State University