Joseph Johnson
Brooklyn,NY
Summary
Visionary Sales & Marketing Strategist | Social Media Maven | Luxury Fragrance & Fashion Expert
Driven by a passion for storytelling, brand elevation, and high-impact sales, I am a dynamic freelance fragrance consultant and entrepreneur with a proven track record in luxury sales, content creation, and brand growth. From generating six-figure profits in the fashion industry to orchestrating viral digital campaigns, I seamlessly blend artistry with strategy to captivate audiences and drive engagement.
With an innate ability to connect with clients, I craft immersive experiences that turn first-time buyers into loyal customers. Whether through persuasive selling techniques, expert fragrance consultations, or engaging digital content, I create moments that resonate and convert.
Having generated millions of views and expanded brand visibility across TikTok, Instagram, YouTube, and Facebook, I specialize in leveraging social media storytelling to elevate businesses, engage communities, and ignite consumer interest. A natural-born communicator and problem-solver, I thrive in fast-paced environments where creativity, strategic marketing, and customer experience intersect.
Overview
7
7
years of professional experience
Work History
Brand Ambassador
Canada Goose
2025.10 - Current
- Delivered elevated, personalized client experiences aligned with the brand’s luxury heritage and premium customer service standards.
- Showed understanding of customer's personal style and preferences when offering product advice.
- Led initiatives that enhanced in-store experiences, resulting in increased customer satisfaction and retention rates.
Sales and Service Representative
Alo Yoga
2025.08 - Current
- Facilitated product knowledge sessions to enhance team performance and customer engagement.
- Trained new sales associates on best practices for product presentation and customer interaction techniques.
- Implemented upselling techniques to capitalize on existing client relationships for increased revenue generation.
Digital Content Strategist & Brand Ambassador
Gersh Park (PNW Sports INC.)
2023.05 - Current
- Act as the on-camera personality and creative force behind Gersh Park’s digital presence, producing high-impact social media content.
- Conceptualize, film, and edit engaging video content that has generated millions of views and attracted tens of thousands of new followers across TikTok, Instagram, YouTube, and Facebook.
- Utilize storytelling techniques and trend-driven strategies to create viral, shareable content that increases community engagement.
- Spearhead campaigns that drive event attendance and participation, making Gersh Park a cultural hub for streetball and entertainment.
- Analyze performance metrics to refine content strategies, ensuring maximum reach, engagement, and follower retention.
- Collaborate with athletes, influencers, and brand sponsors to enhance exposure and grow digital partnerships.
- Engage with audiences through interactive content, challenges, and behind-the-scenes footage to build a loyal online community.
Entrepreneur/Owner
Dreamers Apparrel
2019.07 - Current
- Successfully launched and scaled a clothing brand, generating six-figure profit through strategic marketing and sales.
- Greeted customers, identified needs and provided product advice.
- Manage the day-to-day operations of producing sales and a market for clothing and urban apparel
- Utilized social media, influencer collaborations, and targeted advertising to drive sales.
- Oversaw order fulfillment, shipping logistics, and customer service to ensure a seamless shopping experience.
- Assisted customers with selecting clothing items and accessories based on individual needs.
- Identified target customer segments through in-depth research, building tactical marketing strategies.
Fragrance Sales Associate
Macy's Herald Square
2023.10 - 2025.02
- Generated over $160,000 in sales, exceeding sales targets and driving revenue growth.
- Boosted sales by providing personalized recommendations and demonstrating product usage.
- Built and maintained strong client relationships, leading to repeat business and referrals.
- Enhanced customer satisfaction through in-depth knowledge of fragrance notes and scent profiles.
- Managed inventory, ensuring optimal stock levels and timely reorders for continuous availability of best-selling fragrances.
- Facilitated seamless transactions by efficiently handling cash register operations, returns, and exchanges.
Retail Support Specialist
Primark
2021.10 - 2021.12
- Delivered exceptional customer service, promptly addressing inquiries and providing tailored product recommendations to enhance the shopping experience.
- Oversaw on-floor replenishment and strategic store structuring, ensuring a pristine, organized, and visually captivating shopping environment for customers.
- Proficiently managed register operations, processing transactions, returns, and exchanges with precision and professionalism.
- Monitored inventory levels and executed stock replenishment, maintaining optimal product availability and store presentation.
- Collaborated closely with the team to execute effective merchandising strategies, elevating the overall store ambiance and customer satisfaction.
Education
Associate of Applied Science - Electromechanical Engineering Technologies
New York City College of Technology of The City University of New York
New York, NY06.2024
Pathways -
Technology Early College High School
Brooklyn, NY06.2022
Skills
- Client Relationship Management & Loyalty Building
- Persuasive Selling & Upselling
- Sales Optimization & Revenue Generation
- Social Media Strategy & Brand Growth
- Digital Content Creation & Video Production
Accomplishments
- CERTIFICATIONS:
- Adult and Pediatric CPR, First Aid, and AED
- Infectious Diseases
- Child Abuse and Maltreatment
- Shaken Baby Syndrome
- Sudden Infant Death Syndrome
Timeline
Brand Ambassador
Canada Goose
2025.10 - Current
Sales and Service Representative
Alo Yoga
2025.08 - Current
Fragrance Sales Associate
Macy's Herald Square
2023.10 - 2025.02
Digital Content Strategist & Brand Ambassador
Gersh Park (PNW Sports INC.)
2023.05 - Current
Retail Support Specialist
Primark
2021.10 - 2021.12
Entrepreneur/Owner
Dreamers Apparrel
2019.07 - Current
Associate of Applied Science - Electromechanical Engineering Technologies
New York City College of Technology of The City University of New York
Pathways -
Technology Early College High School