Joseph Morgan
Carlsbad,California
Summary
Dynamic and results-driven professional with over 30 years of management experience, recognized for strong problem-solving skills and effective communication. Proven success in developing and executing strategic plans that consistently exceed sales targets, reduce costs, and enhance merchandising efforts. Self-motivated leader thriving in challenging environments, adept at multitasking and fostering collaboration among management, sales teams, customers, and vendors. Committed to driving organizational success through innovative solutions and a proactive approach to business challenges.
Overview
31
31
years of professional experience
Work History
General Manager
Detail Garage (Chemical Guys Factory Store)
Escondido, CA
05.2025 - 04.2026
- Established partnerships with local dealerships, body shops, and independent detailers to facilitate B2B account setup.
- Achieved and surpassed weekly and monthly sales targets consistently.
- Mentored staff, fostering a culture of teamwork and professional development within the organization.
- Developed and implemented strategies to increase sales and profitability.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Assisted in recruiting, hiring and training of team members.
Assistant Manager
4 Wheel Parts Store 032
San Marcos, CA
01.2023 - 10.2024
- Consistently work to meet and exceed sales and margin goals.
- Work closely with the entire staff to ensure we are scheduling properly and the correct parts have been ordered.
- Communicate effectively with customers on current builds and maintenance as we as future repairs or maintenance that may be needed.
- Continue to learn and stay current with industry trends.
- Help maintain a clean and up to date showroom and displays.
- Developed inventory management strategies to reduce stock discrepancies.
- Improved customer satisfaction by addressing and resolving complaints promptly.
General Manager
The Bike Shop Of Temecula
Temecula, CA
01.2017 - 01.2023
- Successfully ran a profitable business for absent owners’ year after.
- Responsible for training and motivation of sales associates, driving customer service, setting monthly sales, merchandising products, alternating products in promotional areas and keeping the store looking fresh.
- Worked with the Temecula City Planning Department to implement over 30 miles of new bike lanes in key areas.
- Organized 3.5 community rides a year with over 400 attendees at each event.
General Manager
Nytro Multisport
Encinitas, CA
01.2011 - 01.2017
- Held key leadership role in maximizing profits through effective expense and overhead control, staff and event marketing scheduling, inventory management, vendor liaisons, merchandising, payroll, hiring and training.
- Coordinated weekly riding events, planned and led special events and trade show appearances and involved in various external marketing and rapport-building efforts.
- Provided direction and insight into product mix to stay abreast of market trends and seasonal needs including the acquisition of gravel bikes to compensate for market downfalls.
- Improved in-store sales and exceeded monthly and annual sales goals for 6 years and helped establish the store as one of the US top 100 bike shops through the ABA for 5 consecutive years.
- Head-hunted contract with nationally recognized veterans’ service organization, Team Semper Fi, to help provide 300-400 bikes each year to wounded veterans.
Store Manager
Performance Bicycles (formerly SuperGo)
Oceanside, CA
01.2004 - 01.2011
- Responsible for all daily store operations, hiring of personnel, controlling expenses and payroll to maximize profitability of business boasting the lowest shrink numbers in the district for 6 years running.
- Met and exceeded monthly and yearly sales goals and margin goals in addition to bringing store from negative contributions to positive monthly contributions.
- Coordinated with vendors and
- Served as District Training Manager which is responsible for the training of all new Store Managers, Sales Managers, Operations Managers and M.I.T.s for the San Diego district.
Sales Manager
Performance Bicycles (formerly Supergo)
Oceanside, CA
01.2004 - 01.2011
- Responsible for training and motivation of sales associates, driving customer service, setting monthly sales, merchandising products, alternating products in promotional areas and keeping the store looking fresh.
- Served as liaison between Performance Bike Store, District Manager and Corporate Buying Offices to help control product mix and inventory levels.
- Supported Store Manager in controlling certain aspects of P&L and shrink (i.e. payroll, small parts, special order parts, bike sensor tags, correct UPC usage on products, capturing store/shop use products, etc.).
- Accountable for meeting and exceeding weekly, monthly and yearly sales budgets in addition to opening and closing the store and handling banking, accounting, and financial planning duties.
Sales Specialist
Lowe’s
Vista, CA
01.2003 - 01.2004
- Handled all customer service involving sales, installations, paperwork and follow-ups for installations and special order sales.
- Worked with the buying office to maintain the sales floor and showroom, keeping it presentable and up-to-date with correct product mix.
- Responsible for current signage, setting sales and promotional end caps.
- Collaborated with team members to optimize store layouts and enhance customer shopping experience.
Department Specialist
The Home Depot
Escondido, CA
01.1995 - 01.2003
- Successfully met and exceeded monthly and yearly financial budgets for the Floor and Wall departments.
- Year after year, dominated the West Coast in sales (average ~$5.7 million annually) and shrink numbers (average 0.7 per year).
- Handled opening and closing procedures entailing verifying the vault, readying cash tills, arming/disarming security systems.
- Motivated sales staff, catered to employees’ individual needs, set individual sales goals, held monthly meetings and sales contests.
- Maintained inventory and appearance of departments, interfaced with HR manager in screening applications and interviewing applicants.
- Analyzed monthly P&L statements with upper management team and implemented game plans to correct any deficient categories.
Skills
- Budget development
- Loss prevention
- Market analysis
- Sales team development
- Vendor negotiations
- Advertising and marketing
- Sales analysis
- Marketing
- Expense control
- Staffing
- Consistently meet goals
- Customer retention
- Leadership and team building
Timeline
General Manager
Detail Garage (Chemical Guys Factory Store)
05.2025 - 04.2026
Assistant Manager
4 Wheel Parts Store 032
01.2023 - 10.2024
General Manager
The Bike Shop Of Temecula
01.2017 - 01.2023
General Manager
Nytro Multisport
01.2011 - 01.2017
Store Manager
Performance Bicycles (formerly SuperGo)
01.2004 - 01.2011
Sales Manager
Performance Bicycles (formerly Supergo)
01.2004 - 01.2011
Sales Specialist
Lowe’s
01.2003 - 01.2004
Department Specialist
The Home Depot
01.1995 - 01.2003