Joseph Murphy Kirk
Ashburn,VA
Summary
Results-driven Sales Director known for exceptional productivity and versatility across multiple departments of LA Fitness. Specialize in sales and marketing strategies, customer relationship management, and business development.
Overview
8
8
years of professional experience
Work History
General Sales Director
LA Fitness
Merrifield, Virginia
09.2025 - Current
- Maintained accurate records of all
transactions between customers and company representatives. - Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Developed pricing strategies that would maximize profits while still remaining competitive in the market.
- Managed the entire sales cycle process including prospecting, lead generation, qualifying prospects, presenting solutions,
negotiating terms and closing deals. - Maintained relationships with existing clients while prospecting for new ones through cold calling and email outreach campaigns.
- Developed and implemented successful sales strategies to achieve revenue goals set by senior management.
- Built team schedules to reflect
desired productivity targets. - Organized marketing events and contests to generate interest and maximize personal lead generation.
- Reviewed weekly and monthly sales reports and attended sales and management meetings to
support business objectives.
Personal Training Director
LA Fitness
Ashburn, VA
02.2024 - 08.2025
- Developed pricing strategies that would maximize profits.
- Managed the sales process for the personal training department including prospecting, qualifying prospects, presenting solutions,
negotiating terms and closing deals. - Responsible for managing trainers, maintaining relationships between clients and trainers, and generating new lead pipelines through client referrals
- Developed and implemented successful sales strategies to surpass revenue goals set by senior management.
- Developed personal schedule to optimize productivity and efficiency.
- Reviewed weekly and monthly sales reports and attended sales and management meetings to support business objectives.
Personal Training Counselor
LA Fitness
Sterling, VA
11.2023 - 02.2024
- Tasked with meeting and building rapport with every new member at point of sale
- Tasked with clearing our monthly new member list daily
- Tasked with managing trainers and maintaining relationships between clients and trainers
Customer Service Associate
Chick fil-A
Sterling, VA
08.2021 - 12.2022
- Provided customer service and cashier duties.
- Assisted with backroom restocking.
Shift Leader
Planet Fitness
Sterling, VA
09.2020 - 08.2021
- Responsible for directing tours and presenting price with potential clients.
- Managed organization of club supplies.
- Spot cleaned each section of the gym.
- Assisted customers on phone calls regarding membership issues.
- Trained and mentored new employees.
Customer Service Associate
Lowe's Home Improvement Store
Chantilly, VA
09.2017 - 09.2018
- Tasked with overseeing cashier's area as well as self-checkout and garden sections.
- Assisted in loading and unloading heavy objects for customers.
- Served customers and handled issues at the Customer Service section.
- Assisted with backroom stocking
Education
Real Estate Pre-licensing Certificate -
The CE Shop
09.2025
A.S. - Information Technology
Northern Virginia Community College
Loudon, VA09.2025
Cardiopulmonary Resuscitation (CPR) Certification -
National Academy of Sports Medicine (NASM)
09.2025
High School Diploma -
Oakton High School
Oakton, VA05.2016
Skills
- Leadership
- Analytical Thinking
- Active Listening/Decision Making
- High-Ticket Sales Closing
- Sales/Marketing Strategies
- Sales Management
- Fitness Coaching Expertise
- Client Relationship Management
- Staff Training
- Data Analysis
- MS Word
- MS Excel
- Google Drive
References
- Francisco Garcia-Morales, General Manager at LA Fitness, (571) 241-3774
- Skyler Dehoyos, Membership Manager at Onelife Fitness, (210) 577-0565
- Jaden Brown, Personal Trainer at LA Fitness, (210) 238-4311
- Diego Yule, General Manager at LA Fitness, (703) 870-1074
- Jarrett Bacon, Regional Manager at Amazon, (703) 483-5300
Timeline
General Sales Director
LA Fitness
09.2025 - Current
Personal Training Director
LA Fitness
02.2024 - 08.2025
Personal Training Counselor
LA Fitness
11.2023 - 02.2024
Customer Service Associate
Chick fil-A
08.2021 - 12.2022
Shift Leader
Planet Fitness
09.2020 - 08.2021
Customer Service Associate
Lowe's Home Improvement Store
09.2017 - 09.2018
Real Estate Pre-licensing Certificate -
The CE Shop
A.S. - Information Technology
Northern Virginia Community College
Cardiopulmonary Resuscitation (CPR) Certification -
National Academy of Sports Medicine (NASM)
High School Diploma -
Oakton High School