Summary
Overview
Work History
Education
Skills
Affiliations
Additional Experience
Timeline
Generic

Joseph Sell

Summary

Versatile and creative multimedia marketing professional and sales leader who consistently exceeds sales targets by creating innovative content and solutions for new and existing client marketing campaigns.

Overview

19
19
years of professional experience

Work History

Marketing Sales Manager

WJAC-TV (Sinclair Broadcast Group)
11.2023 - Current
  • Led a dynamic sales team to consistently exceed quarterly and yearly targets for both linear broadcast and digital/social marketing platforms
  • Created sales reports for executive review, providing clear visibility into sales performance.
  • Managed client CRM database to track revenue pipelines, client engagement, and sales team activity to ensure consistent progress towards sales goals and objectives.
  • Developed and implemented training programs to develop both existing and new team members.
  • Increased sales revenue by developing comprehensive sales strategies and building strong client relationships.
  • Enhanced customer retention through personalized service and effective communication.
  • Analyze and utilize station ratings data to gain market share
  • Analyze and utilize industry data to tailor specific marketing campaigns for a wide variety of industries
  • Utilized AI platforms to streamline creative content creation for client marketing campaigns.

Marketing Consultant

WJAC-TV (Sinclair Broadcast Group)
01.2015 - 11.2023
  • Ranked in Top150 Sellers nationally for Sinclair Broadcast Group for New Direct Business in a previously out-of-market territory
  • Developed and maintained new business in previously underdeveloped sector of market, Blair County
  • Strong digital marketing focus

Zone Manager

Champion Home Builders
07.2018 - 01.2019
  • Manage and service sales accounts of Virginia and West Virginia manufactured home retailers
  • Placed into key account role within three months of employment, leading to growth in both dollar and unit volume
  • Assigned to develop new business in underdeveloped and neglected market areas

Sales and Marketing Coordinator

WJAC-TV (Sinclair Broadcast Group)
01.2014 - 01.2015
  • Develop sales packages for Marketing Consultants to market
  • Provide market ratings, research, and data to give the Marketing Consulting team competitive advantage
  • Set up, maintain, and provide reporting on sales teams digital marketing campaigns

Project Manager

Coe-Truman Technologies/Conference Archives
06.2006 - 01.2013
  • Manage on-site production team, equipment, and logistics for live event multimedia recording across North America
  • Link the visions of the client with the production team to create a lasting relationship
  • Lead post-production team in delivery of unique multimedia products to meet client and consumer needs and timelines
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.

Education

Bachelors of Communications -

The Pennsylvania State University
Altoona, Pennsylvania
01.2006

Diploma - undefined

Conemaugh Township Area Jr/Sr High School
Davidsville, PA
01.2002

Skills

  • Media Marketing Tools: Kantar Media/Direct Heat, Nielsen Toolbox, Marshall Marketing, Ghostery, Sorenson Spark
  • Media Sales Tools: OSI, Ad Connections, Zendesk CRM, Salesforce CRM, Buzzboard
  • Sales Tools: Powerpoint, Excel, Word, Adobe Photoshop, Adobe Premier, Logic DAW

Affiliations

  • Young Professionals of Blair County - Committee Member, Marketing Chair, 2017
  • Invited Speaker - Explore Altoona/Blair County Tourism: Small Business Marketing Summit 2018: Digital Marketing Workshop

Additional Experience

Musician/Audio Engineer - Bassist, Writer, Producer - Founding member of an all-original reggae/rock band, Dubmissive. Booked and played shows in the tri-state area with one successful cross-country tour. Two studio albums including sales in Japan.


References available upon request.

Timeline

Marketing Sales Manager

WJAC-TV (Sinclair Broadcast Group)
11.2023 - Current

Zone Manager

Champion Home Builders
07.2018 - 01.2019

Marketing Consultant

WJAC-TV (Sinclair Broadcast Group)
01.2015 - 11.2023

Sales and Marketing Coordinator

WJAC-TV (Sinclair Broadcast Group)
01.2014 - 01.2015

Project Manager

Coe-Truman Technologies/Conference Archives
06.2006 - 01.2013

Diploma - undefined

Conemaugh Township Area Jr/Sr High School

Bachelors of Communications -

The Pennsylvania State University

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Joseph Sell