Joseph Solana

• Negotiated, facilitated, and managed real estate transactions.
• Maintained connections with clients to encourage repeat business and referrals.
• Prepared and presented contracts and other legal documents to clients.
• Leveraged market knowledge and analysis to provide guidance and advice on best options for clients.

• Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
• Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
• Negotiated price and service with customers and vendors to decrease expenses and increase profit.
• Implemented business strategies, increasing revenue and effectively targeting new markets.

Family owned business:

Completely re-organized the entire sales force structure. Moved from route type sales format to pre-sales order and delivery. Set up quarterly sales targets and goals with measured result for bonus incentive.

Sales personnel accounts went from minimal to exponential growth in account territory and revenue dollars.

Set territory budgets for sales dollars, profits and marketing dollars in advertising based upon target growth in profit.

• Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
• Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
• Designed and implemented advertising and promotional programs specific to customer criteria.
• Grew overall business to over 1300 accounts, and company sales form 12mm to 35mm.
• Kroger and Wal-Mart were personal managed accounts. Market share and growth of 15 percent year over year.