Joseph E. Reid
8 Hillcrest Drive, Glen Head
Summary
Dynamic Sales Director with extensive executive-level experience driving innovative sales solutions. Demonstrated ability in strategic planning and leading high-performing teams to achieve business growth. Expertise in analytical thinking and creative problem-solving, consistently delivering impactful results in fast-paced environments.
Overview
18
18
years of professional experience
Work History
Off Premise Sales Director
Constellation Brands
Metro New York
03.2014 - Current
- Developed strategic plans by applying critical thinking skills to increase DREV.
- Enhanced financial results through revised pricing strategies, achieving a 19% growth in H2 DREV trends.
- Generated an 11% increase in the Craft Spirits category.
- Achieved significant market-driven DREV growth in key Accelerate brands; Mi Campo +39%, Drylands +375%, H&H +34%, and Lingua Franca +32%.
- Created general sales meeting presentation content to streamline clear communication with SGWS sales teams.
- Collaboratively managed monthly projects with various internal and external teams to ensure efficiency.
On Premise Sales Director
Constellation Brands
Metro New York
06.2009 - 03.2014
- Directed distribution and sales for 289,000 cases in SGWS On Premise Wine & Spirit shared services divisions.
- Developed, trained and motivated a diverse team of 8 SGWS KAMs and 5 Field Sales Managers.
- Increased POD performance by 7% and surpassed the On-Premise AOP, reaching 103% of target.
VineOne On & Off Premise Area Manager
Constellation Brands
Metro New York
06.2007 - 06.2009
- Managed distribution and sales of 474,000 cases encompassing 16 brands across three wholesalers.
- Developed and conducted joint business plans, tactical business plans and quarterly reviews.
- Trained, managed and led a group of 3 Field Sales Managers.
Education
Constellation Brands Training Courses
WSET Certified Level 2 Wines & Spirits Award
Understanding Professional Wine Sales & Service
The Wine Spectator
Bachelor of Science - Business Management
St John's University
Jamaica, NY01-1992
Skills
- Strategic Planning
- Sales Management
- Team Leadership
- Critical Thinking
- Effective Project Management
- Market & Competitive Analysis
- Cross-Functional Collaboration
Timeline
Off Premise Sales Director
Constellation Brands
03.2014 - Current
On Premise Sales Director
Constellation Brands
06.2009 - 03.2014
VineOne On & Off Premise Area Manager
Constellation Brands
06.2007 - 06.2009
Constellation Brands Training Courses
WSET Certified Level 2 Wines & Spirits Award
Understanding Professional Wine Sales & Service
The Wine Spectator
Bachelor of Science - Business Management
St John's University
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