Josh Goldstein
Philadelphia,PA
Summary
Experienced marketing and communications professional with 25+ years of leadership in driving success for institutions, brands, and leaders at national, regional, and local levels. Specializes in integrated marketing campaigns utilizing traditional media, brand journalism, social media, SEO, SEM, video production, and multimedia to create impactful and targeted campaigns. Adept at developing and implementing digital strategies to stay ahead of evolving tactics in the digital space. Extensive background in crafting public affairs and media strategies that effectively market and promote brands, policies, leaders, and institutions. Proficient in video marketing and communications, including creating engaging stand-alone videos, live video content, and multimedia packages to effectively address key issues and promote brands. Skilled spokesperson with strong public speaking abilities.
Overview
2025
2025
years of professional experience
Work History
Senior Director, Brand Strategy Communications
American Association for Cancer Research
09.2014 - Current
- Lead and implement public elements of the AACR's websites and microsites
- Oversee AACR Stories: The Faces and Voices Behind the Science, the organizations brand journalism initiative to create multimedia packages to highlight AACR’s leading role in advancing cancer science and medicine
- Lead the AACR’s social media including more than 22 channels across the major social media networks
- Run AACR’s paid social media, digital, and search engine marketing efforts including managing and optimizing the social/digital budget, including for the AACR Foundation
- Primary responsibility to oversee the AACR’s in-house and external video productions, including the annual AACR Cancer Progress Report, branding videos, and visual storytelling initiatives
- Manage and oversee the social media and video staff
- Grew social media reach for public-facing to more than 50 million
- Responsible for generating over 1.5 million video views on YouTube in 12 months
Director, Brand Strategy Communications
American Association for Cancer Research
- Develop and manage communications and digital marketing strategies that establishes and maintains AACR’s status as the foremost authoritative voice in cancer research
- Collaborate with scientists and media relations staff to identify and promote newsworthy information from AACR’s eight peer-reviewed journals and more than 30 conferences to the scientific/medical press, national press, policymakers, and general public
- Writes, produces and edits scientific press releases, blogs, videos, and features about AACR’s meetings, conferences, journal articles, and other science-related activities
- Improves AACR’s social media ratings and rankings by identifying important content for the organization’s communications
- Strengthens the social media listening, monitoring and analytics reporting for the entire organization
- Manage, write, edit, and integrate content that helps promote awareness of AACR’s scientific activities and progress in cancer research among members, survivors and advocates, policymakers, the media, the general public, and other stakeholders
- Responsible for all public-facing digital communications
- Led launch of new public-facing website, building the overall public-facing audience for over 250,000 monthly visits
Director, Social Media
Thomas Jefferson University Hospitals
11.2010 - 08.2014
- Developed and implemented marketing and communication strategies utilizing social media channels for outreach, public relations, and marketing, including both clinical areas and institutional initiatives
- Implemented strategies to monitor and protect the organization’s image and reputation on the social web
- Developed and led Jefferson’s efforts to utilize key social media networks and channels as communication, advertising and public relations vehicles
- Developed and launched the @Jeff blog for communications and marketing initiatives
- Produced more than 80 videos highlighting key service lines and clinical initiatives
Staff Writer
The Philadelphia Inquirer
01.1997 - 11.2010
- The hospitals, health quality, patient safety, and clinical care reporter on the Health & Science desk
- Created and used extensive administrative databases of more than eight million admissions over more than ten years for quality and safety reporting
- Covered the economics of health care on the Business desk for eight years
- Developed databases on hospital and health-care costs and finances
- Covered the decline and bankruptcy of the state’s largest health care system, the Allegheny Health Education and Research Foundation, as part of a team of three health care reporters
- Campaign reporter during 2000 presidential contest
- Coverage of congressional and state campaigns including gubernatorial elections
- Received national, state and local awards for medical, health and business reporting
Reporter
Knight Ridder Washington Bureau
07.1996 - 12.1996
- Covered campaign finance in the 1996 presidential and congressional campaigns
- In August, 1996 first to report on illegal contributions to the Democratic National Committee and President Bill Clinton’s reelection
Research Director
Center for Responsive Politics
09.1990 - 06.1996
- Developed comprehensive campaign finance and related databases for each two-year election cycle since 1979-80 with extensive value-added enhancements using public and private information
- Developed projects with print and broadcast media outlets and journalists to analyze legislative and electoral politics
- Organized press conferences and presented on campaigns and elections to a range of audiences and news organizations
Open Secrets Project Director
Center for Responsive Politics
01.1993 - 01.1995
- Responsible for the research, analysis and production of the Center’s flagship publication – Open Secrets: The Encyclopedia of Congressional Money and Politics, The Cash Constituents of Congress, and other publications, studies and articles
Soft Money Project Director
Center for Responsive Politics
01.1991 - 01.1995
- Responsible for the acquisition, computerization, analysis and publication of campaign finance data on national and state parties
Executive Assistant
Center for Responsive Politics
09.1990 - 03.1991
- Managed office including the computerization, overhaul and maintenance of financial records
- Research and production assistance on various projects
Executive Assistant
Blum – Kovler Foundation
09.1989 - 08.1990
- Helped identify and develop potential projects for foundation funding
Education
B.A. - East Asian history with honors
University of Chicago
Chicago, IL06.1989
Westtown Friends School
Westtown, PA01.1985
Skills
- Social Media Management (organic and paid)
- Search Engine Optimization and Search Engine Marketing
- Video Production
- Media Relations and Public Affairs
- Crisis Management
- Budget Management and Control
- Vendor Management
- Strategic Planning
- Strategies and goals
- Brand Journalism
- Institutional and Leadership Promotion and Protection
- Internal and External Communications
Monographsandstudies
- The First Primary: Early Fundraising in the 1996 Presidential Elections. January 1996.
- Kings of the Hill: House Republican Leadership 1994 Campaign Finance Profiles. February 1995.
- Fat Cats Laundromat: Soft Money & the National Parties 1989-1990. May 1991.
Publications
- Open Secrets: The Encyclopedia of Congressional Money and Politics, third (1992 election) and fourth (1994 election) editions, co-authored with Larry Makinson.
- PACs in Profile 1994: Spending Patterns in the 1994 Elections.
References
Available on request.
Relatedexperience
- Artwell, Philadelphia, PA, Board of Directors, 01/01/14, 04/30/18
- University of the Sciences in Philadelphia, Philadelphia, PA, Adjunct Faculty, Department of Health Policy & Public Health, 01/01/09, 05/31/09
- Rosemont College, Rosemont, PA, Adjunct Faculty, Department of English and Publishing, 01/01/04, 05/31/04
Timeline
Senior Director, Brand Strategy Communications
American Association for Cancer Research
09.2014 - Current
Director, Social Media
Thomas Jefferson University Hospitals
11.2010 - 08.2014
Staff Writer
The Philadelphia Inquirer
01.1997 - 11.2010
Reporter
Knight Ridder Washington Bureau
07.1996 - 12.1996
Open Secrets Project Director
Center for Responsive Politics
01.1993 - 01.1995
Soft Money Project Director
Center for Responsive Politics
01.1991 - 01.1995
Research Director
Center for Responsive Politics
09.1990 - 06.1996
Executive Assistant
Center for Responsive Politics
09.1990 - 03.1991
Executive Assistant
Blum – Kovler Foundation
09.1989 - 08.1990
Westtown Friends School
Director, Brand Strategy Communications
American Association for Cancer Research
B.A. - East Asian history with honors
University of Chicago
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