Joshua Morales

• Responded to 50+ inbound leads daily through phone, text, email, and live chat. Working directly with homeowners, contractors, architects, developers, and building supply stores.
• Advised clients on material selection for interior and exterior projects. Recommending polyurethane decorative panels for siding, wainscoting, fireplaces, backsplashes, and accent walls.
• Calculated detailed material takeoffs from customer dimensions and utilized visualizer software to show clients projected results on their homes or commercial properties.
• Managed the full sales cycle in Salesforce and related platforms, from initial consultation through payment processing and fulfillment coordination with shipping and warehouse teams.
• Maintained ongoing accounts with contractors and local hardware stores while following up on open quotes, unclosed estimates, and pending measurements.
• Managed pricing and discount margins to protect profitability, consistently exceeding monthly targets and ranking among the top profit-margin performers on the team.

Larry H Miller Ford Sales Consultant AUG 2026-OCT 2026

• Led the sales floor in Per Vehicle Retail (PVR), consistently finishing as the top-grossing consultant by focusing on value selling and back-end profitability.
• Handled full-cycle sales independently, negotiating terms, structuring deals, and resolving customer objections without needing manager turn-overs.
• Ran self-directed BDC outreach across phone, text, email, and live chat, sending custom video walkarounds to convert fresh leads and remote buyers.
• Managed complex remote transactions, including sight-unseen trade appraisals, out-of-state paperwork, and cross-country vehicle shipping logistics.
• Leveraged vAuto and CRM tools to track market pricing, manage trade valuations, and maintain clean deal documentation that passed compliance audits.

Bettenhausen CDJR Leasing and Finance Manager Dec 2021-Feb 2023

• Managed full deal from desk presentations and customer negotiations to final finance contracting and vehicle delivery.
• Submitted credit applications through RouteOne and structured deals in VinSolutions desking software.
• Sold back end F&I products (VSCs, GAP, appearance protection) while maintaining strict Red Flag and OFAC compliance.
• Consistently led in F&I PVR, penetration rates and total monthly sales.

Zeigler CDJR Sales Consultant May 2019-Dec 2021

• Managed internet leads, showroom traffic, custom factory orders, and vAuto trade appraisals.
• Led the sales floor in both total unit volume and front-end/back-end gross profit across multiple months.
• Maintained active lead tracking and customer communication in the CRM to convert internet inquiries, phone leads, and floor walk-ins.
• Completed required manufacturer and product certification training to stay up to date on vehicle specs, warranty programs, and brand updates.