Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Joyce Russell

Indianapolis,IN

Summary

Strategic and results-oriented business leader with experience in strategy, planning and event operations. Skilled in developing and executing business plans to maximize profitability, increase customer loyalty and achieve annual benchmarks. Proven people leader motivates and optimizes staff performance and productivity. Recognized for the ability to deliver exceptional sales results working in fact paced, highly competitive sales environments.

Overview

17
17
years of professional experience

Work History

Managing Director of Sales

Visit Indy
01.2012 - Current
  • Assists in recruiting, hiring and training of team members.
  • Coach and mentor sales team to exceed annual booking goals for business utilizing hotels and convention center.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Served as primary account liaison for citywide groups located in the Washington DC association market.
  • Collaborate with hotel and convention center partners to achieve successful outcomes for meeting professionals holding events in the city.
  • Effectively use marketing and event resources to host outstanding customer events in market and at major trade shows.
  • Works closely with organizational leadership to guide strategy and present results to stakeholders.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and communication skills.

Director of Sales and Marketing

Westin Hotel Indianapolis
01.2007 - 01.2012
  • Achieved sales goals by cultivating and securing new customer relationships.
  • Analyzed sales and marketing data, including STR reports to improve business strategies and marketing plans.
  • .Managed accounts to retain existing relationships and grow share of business.
  • Organized promotional events and interacted with community to increase awareness of hotel.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Developed and presented business plan to brand and hotel ownership to achieve annual targets

Education

Bachelor of Science - Business /Political Science

Ball State University
Muncie, Indiana

Skills

  • Sales Strategy and Execution
  • Contract Negotiation
  • Sales Promotion
  • Strategic Partnership
  • Problem-Solving Skills
  • Market and Competitor Research
  • Account Management
  • Budget Development
  • Client Relationships
  • Business Development

Affiliations

Chair, Women's Leadership Forum, International Association of Exhibitions and Events

Member, Professional Convention Management Association

National Volunteer, Delta Delta Delta Fraternity

Timeline

Managing Director of Sales

Visit Indy
01.2012 - Current

Director of Sales and Marketing

Westin Hotel Indianapolis
01.2007 - 01.2012

Bachelor of Science - Business /Political Science

Ball State University

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Joyce Russell