Judith Serrato
Shoreline,WA
Summary
Caring and driven Sales Director with a strong record of growing occupancy through outreach, trusted relationships, and teamwork. Skilled at building community reputation through networking, partnerships, and exceptional service. Passionate about guiding families through the transition process with empathy, while partnering closely with colleagues to create a welcoming, supportive environment where seniors thrive.
Overview
9
9
years of professional experience
Work History
Sales Manager
Brookdale Senior Living Inc.
Lynnwood, Washington
03.2024 - Current
- Drive occupancy growth by generating qualified leads through strategic outreach, networking, and community partnerships.
- Conduct engaging community tours for prospective residents and families, building rapport and trust to support informed decisions.
- Maintain timely and professional follow-up with all prospects, managing leads through the entire sales cycle.
- Collaborate with care and operations teams to ensure smooth move-ins, and a positive resident experience.
- Host and coordinate marketing events to increase community visibility and strengthen referrals.
Assistant Property Manager
Pillar Communities
Seattle, WA
08.2019 - 03.2021
- Maintained all property accounting and reporting, including collecting and posting rent, financial and leasing reports, month end, pre close, bank deposits and ensuring a balanced rent roll.
- Performed all aspects of apartment leasing, touring with prospective residents, processing applications for compliance, and completing new resident orientation at the time of the move-in.
- Prepared the property, resident files, property binders, and office for audits and inspections.
- Responsible for cultivating and managing the resident experience while supporting the property’s needs and policies.
Leasing Consultant II
Irvine Company
San Jose, CA
10.2016 - 08.2019
- Maintained thorough, accurate and compliant property records for internal and regulatory audits.
- Performed all sales and leasing activities to achieve the company's revenue and occupancy goals by greeting and qualifying prospects, conducting property tours, processing applications and background checks.
- Promoted a high level of customer service by responding to residents concerns, escalated critical issues to the property manager to ensure immediate resolution.
- Contributed ideas to community manager for marketing property and improving resident satisfaction and retention.
Education
Certificate - Health Administration
San Joaquin Valley College
Salida, CA2011
GED -
Mountain View Adult School
Mountain View, CA1999
Skills
- Financial budgeting and reporting
- Compliance Monitoring
- Conflict Resolution
- Property Management
- Business Development
- Verbal and written communication
Timeline
Sales Manager
Brookdale Senior Living Inc.
03.2024 - Current
Assistant Property Manager
Pillar Communities
08.2019 - 03.2021
Leasing Consultant II
Irvine Company
10.2016 - 08.2019
Certificate - Health Administration
San Joaquin Valley College
GED -
Mountain View Adult School
Similar Profiles
David BunchDavid Bunch
Maintenance Technician at Sundale Senior Living of The Woodlands (formerly Brookdale Senior Living)Maintenance Technician at Sundale Senior Living of The Woodlands (formerly Brookdale Senior Living)
Robin JuarezRobin Juarez
Receptionist/ Medtech/CNA at Brookdale Senior Living- Brookdale ReynoldaReceptionist/ Medtech/CNA at Brookdale Senior Living- Brookdale Reynolda
Michael BeckerMichael Becker
Executive Director at Brookdale Senior Living/Elderwood Senior CareExecutive Director at Brookdale Senior Living/Elderwood Senior Care
Dawn M StreeterDawn M Streeter
Clair Bridge Manager at Brookdale Senior Living Echelon Lake Assisted LivingClair Bridge Manager at Brookdale Senior Living Echelon Lake Assisted Living
Shannon QueenShannon Queen
Manager Lead Bartender/Server at Stoneyfront Bar and GrillManager Lead Bartender/Server at Stoneyfront Bar and Grill