Julia Larson
Summary
Dynamic sales leader with proven expertise in developing sales strategies, market analysis, and event coordination. Committed to driving revenue growth and enhancing client relationships. Dynamic sales professional with expertise in contract negotiations, market intelligence, and strategic sales planning. Proven track record in driving profit generation and enhancing customer engagement through effective relationship building. Results-driven sales leader with a strong track record in strategic planning and market intelligence. Proven ability to develop and implement effective sales strategies that maximize profits and enhance customer relationships.
Overview
9
9
years of professional experience
Work History
Assistant Director of Sales
Chicago Marriott Schaumburg
Schaumburg , IL
02.2025 - Current
- Developed sales strategies that strengthened market presence.
- Coordinated promotional events that boosted guest engagement and satisfaction.
- Conducted market research to identify customer needs and trends.
- Managed client inquiries and provided tailored solutions for their needs.
- Supported training sessions for new sales staff on best practices.
- Identified areas of improvement within the organization's sales process.
- Recruited qualified candidates for open positions within the sales department.
- Developed and implemented effective sales strategies to maximize profits.
- Negotiated contracts within established guidelines while striving for maximum profitability.
- Maintained strong customer relationships by responding promptly to inquiries and requests.
- Created monthly reports for senior management outlining progress against goals.
- Built relationships with customers and industry professionals to establish long-term business growth.
- Hired and motivated high-performing sales team.
- Developed and promoted weekly, monthly and quarterly sales objectives.
Director of Sales
GF Hotels & Resorts- Crowne Plaza
Burr Ridge , IL
03.2021 - 11.2024
- Developed and implemented strategic sales plans for Crowne Plaza properties.
- Led and mentored sales team to enhance performance and collaboration.
- Analyzed market trends to identify new business opportunities for hotels.
- Established strong relationships with corporate clients to drive bookings.
- Coordinated promotional events to increase brand visibility and engagement.
- Managed budgets for sales initiatives and marketing campaigns effectively.
- Trained staff on sales techniques and customer service best practices.
- Collaborated with cross-functional teams to align marketing strategies with sales goals.
- Built relationships with customers and industry professionals to establish long-term business growth.
- Negotiated contracts with vendors, suppliers, distributors and other businesses.
- Attended trade shows, conferences and industry events to promote the company's brand image.
- Collaborated with other departments such as marketing, operations and finance in order to ensure successful outcomes from sales initiatives.
National Account Manager
Benchmark Hospitality
Itasca , il
08.2019 - 03.2020
- Managed national accounts to ensure client satisfaction and retention.
- Developed strategic sales plans for targeted markets and key clients.
- Coordinated cross-functional teams to deliver exceptional service experiences.
- Provided timely customer service resolution for all escalated issues from national accounts.
- Supported sales team members to drive growth and development.
- Maintained accurate records of sales activities including customer contacts, meetings, presentations.
Director of Sales
Holiday Inn Itasca
Itasca, Illinois
07.2017 - 07.2019
- Providing pricing and guidance recommendations to sales staff, reviewing and approving any special corporate negotiated rates.
- Manages group or business travel accounts in assigned market segments to maximize business potential.
- Negotiate group business, guest room rates, meeting room rental, and hotel services within assigned markets that meet or exceed hotel revenue goals.
- Manage and execute RFP Season Annually by facilitating the process in conjunction with the GM and Revenue Manager.
- Developed and promoted weekly, monthly and quarterly sales objectives.
Education
Associate of Applied Science - Hospitality Administration And Management
Northwestern Bussiness College
Bridgeview07-2007
Skills
Excel, Word, Powerpoint
Opera, On Q, Lightspeed
Delphi, Sales Pro, STS
CVENT
CI/TY-Marriott Certified
MGS- Marriott
Meeting Broker
Hotel Planner
IHG Merlin
Selling Process
Market intelligence
Cross-cultural sales background Mariott, IHG, Choice, & Hilton
Languages
Spanish
Professional
Timeline
Assistant Director of Sales
Chicago Marriott Schaumburg
02.2025 - Current
Director of Sales
GF Hotels & Resorts- Crowne Plaza
03.2021 - 11.2024
National Account Manager
Benchmark Hospitality
08.2019 - 03.2020
Director of Sales
Holiday Inn Itasca
07.2017 - 07.2019
Associate of Applied Science - Hospitality Administration And Management
Northwestern Bussiness College