Julian Van Heerden
Niles
Summary
Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Customer-oriented General Manager/Marketing Manager with 18 years of experience with Harley-Davidson focused on increasing revenues and expanding margin.
Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen. Dedicated and adaptable professional with a proactive attitude and the ability to learn quickly. Strong work ethic and effective communication skills. Eager to contribute to a dynamic team and support organizational goals.
Overview
19
19
years of professional experience
1
1
Certification
Work History
General Manager/Marketing Manager
Harley-Davidson
South Bend
03.2021 - Current
- Developed and implemented strategies to increase sales and profitability by managing over 40 employees
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Managed budget implementations, employee evaluations, and contract details.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Analyzed market trends and competitor activities to create competitive advantages.
- Trained new employees on proper protocols and customer service standards.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Developed comprehensive marketing strategies to enhance brand visibility and engagement.
- Conducted market research to identify trends and consumer preferences.
- Oversaw digital marketing efforts including social media and email campaigns.
- Generated ideas to increase sales through creative promotions.
- Created content for promotional materials, including brochures, flyers, and websites.
- Worked with management team to oversee and monitor marketing strategy.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Developed and managed digital marketing campaigns.
- Drove consistent, relevant traffic and leads from our social network presence.
Sales Manager/Marketing Manager
Harley-Davidson Cape Town
05.2008 - 11.2020
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Managed accounts to retain existing relationships and grow share of business.
- Implemented systems and procedures to increase sales.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Developed comprehensive marketing strategies to enhance brand visibility and engagement.
- Managed digital marketing initiatives across social media and email platforms.
Digital Marketing Manager
Phoenix creative
Cape Town
02.2006 - 04.2008
- Developed engaging content for social media platforms to enhance brand visibility.
- Managed email marketing campaigns to target specific customer segments effectively.
- Collaborated with graphic designers to create visually appealing marketing materials.
- Conducted keyword research to identify new opportunities in organic search results.
Education
Master of Arts - Sales
Harley-Davidson University
Online11.2018
High School Diploma -
Wynberg Boys High School
Cape Town, South Africa12.2002
Skills
- Training and Coaching
- Problem Resolution
- Sales Team Development
- Sales Expertise
- Sales training and development
- Team player
- Content creation
- Market research
- Social media marketing
- Advertising management
- Marketing analytics
- Social media platforms
Accomplishments
- Supervision - Supervised sales team to monitor sales activity and goal achievement.
- won multiple awards from Harley-Davidson for my sales and management expertise.
- I have taken multiple H-D dealerships to new levels of success.
Certification
- sales and sales management -Harley Davidson Africa, Harley-Davidson Cape town and McDaniels Harley-Davidson- [Timeframe]
Languages
5,5
Jiu Jitsu
I have been practicing martial arts on a competitve basis for over 20 years, mainly specializing in Muai Thai kickboxing and Jiu Jitsu.
I am a 4 stripe purple belt under UFC veteran Amaury Bitetti.
Timeline
General Manager/Marketing Manager
Harley-Davidson
03.2021 - Current
Sales Manager/Marketing Manager
Harley-Davidson Cape Town
05.2008 - 11.2020
Digital Marketing Manager
Phoenix creative
02.2006 - 04.2008
Master of Arts - Sales
Harley-Davidson University
High School Diploma -
Wynberg Boys High School
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