JULIAN X
Marketing Associate
Brooklyn,NY
Summary
Theatre-trained creative and marketing professional with experience executing multi-channel campaigns that support new work, audience growth, and revenue generation. Brings a dramaturgical approach to marketing—pairing narrative clarity, visual identity, and data-informed strategy to serve both artists and audiences. Has led communications for record-setting campaigns raising $700K+ and large-scale events of 1,300+ attendees, with a collaborative, detail-driven style rooted in the values of mission, community, and artistic excellence.
Overview
5
5
years of professional experience
Work History
Development Associate
Ali Forney Center
New York, NY
08.2024 - Current
- Co-led and spearheaded communications for large-scale campaigns and events, including SERVE- the campaign's highest-grossing year to date— driving over $700K+ for the agency's meals program through multi-channel strategy (email, SMS/texting, incentives, and participant engagement) and supporting a $2.6M gala with 1,300+ attendees.
- Created and executed high-volume communications and collateral across email, SMS, digital, and live formats, serving as principal owner of NEON texting and Mailchimp; produced sponsorship decks, outreach materials, and time-sensitive assets used across multiple campaigns and fiscal years to expand participation and revenue.
- Managed key relationships and operational workflows tied to organizational growth, including stewardship of donor and partner pipelines and continuity coverage during staffing gaps, ensuring uninterrupted revenue, events, and public-facing operations.
Director of Marketing
No Dream Deferred NOLA
New Orleans, LA
06.2022 - 08.2023
- Developed and executed marketing and PR strategies for all company events and performances, increasing engagement 126% via Instagram and 167% (66.1K) reach via Facebook
- Partnered with design and marketing firms to market a three-month-long theatre festival ('We Will Dream Fest') to produce engaging content for billboards, radio, newspaper, and social media advertisements with over 700+ attendees and around 30 guest appearances
Photographer
Boston University School of Theatre
Boston, MA
09.2023 - 05.2024
- Conceptualized and photographed promotional pictures for over 25+ shows and increased institution's social media engagement by 40%, leading to sold-out events with 75-150+ audience members
- Partnered with marketing manager and 10 production teams to create concepts and themes for production photoshoots and social media advertisements
Teaching Assistant and Intern
Seattle Children's Theatre
Seattle, WA
06.2021 - 08.2021
- Devised material for educational programming and Arts-Based Learning curriculum, recommending more accessible learning for QTBIPOC youth, ages 3-17, utilizing a transformative social-emotional learning model
- Served as instructional class support for students ages 3.5 and up within theatre arts educational workshops, classes, and camps; Provided class + administrative assistance, and technological support to faculty
Education
BFA - Theatre Arts and Minor in Graphic Design
Boston University, College of Fine Arts
Boston, MA05.2024
High School Diploma - Concentration in Drama
New Orleans Center for Creative Arts
New Orleans, LA05.2020
Skills
- Leadership skills; Bringing joy, energy, and efficiency to the workspace; Great teamwork and collaborative skills; Communication and public speaking; Organization; Problem-solving and decision-making skills; Social media engagement and content optimization skills
- Ability to develop clear and effective marketing strategies and brand building; Proficient in Canva, Hootsuite, Asana, AirTable, Tessitura, Mondaycom, and Excel
- Photography and Creative Direction (including color correction and retouching, digital editing, image tagging, archiving, and retrieval); Proficient in Adobe Software (Photoshop, InDesign, Lightroom, Illustrator)
COMMUNITY INVOLVEMENT
- Arts + Culture Organizational Management Cohort, American Repertory Theatre; Cambridge, MA – 2024
- Recipient of the Daisette Hay McKelvey Award for Collaboration, Boston University; Boston, MA – 2024
- Curator + Gallery Artist, 'HEAVENLY BODIES'; Cape Town, South Africa - 2023
Timeline
Development Associate
Ali Forney Center
08.2024 - Current
Photographer
Boston University School of Theatre
09.2023 - 05.2024
Director of Marketing
No Dream Deferred NOLA
06.2022 - 08.2023
Teaching Assistant and Intern
Seattle Children's Theatre
06.2021 - 08.2021
High School Diploma - Concentration in Drama
New Orleans Center for Creative Arts
BFA - Theatre Arts and Minor in Graphic Design
Boston University, College of Fine Arts