Julianne Bisceglia

New Business Development for Live Nation venues in Kentucky, Tennessee, Alabama and Florida, offering VIP Box Seats and the Premium Experience.

• Increased regional revenue by identifying and capitalizing on new business opportunities.
• Developed strategic partnerships with key industry players for mutual growth and expansion.
• Negotiated high-value contracts with major customers, securing long-term business relationships and recurring revenue streams.
• Maintained $850k+ sales budget YOY

• Promoted to oversee sales, marketing, and operating aspects of Premium Seat Sales program for Ascend Amphitheater
• Provide daily leadership and direction to sales team
• Accountable for achieving sales budgets, developing and executing a marketing & business plan, and providing accurate annual sales forecast, and leadership for sales department
• Conceptualized and implemented creative approaches to growing premium corporate seating package sales with focus on pricing, marketing, and advertising
• Maintained 85% average client retention rate
• Creation of local and national partnership opportunities
• Spearheaded comprehensive marketing initiative focused on VIP program that included email, social media, SMS, digital and print marketing
• Responsible for facilitating on-site program operations and client entertainment at most concerts
• Directly oversee sales coordinator, night of show premium seat staff members, seasonal interns.

• Generated new business and renewed contracts for existing customers
• Developed and executed business plan including: pricing strategy, advertising/marketing, expense outline, and renewal strategy
• Managed relationships with over 75 accounts to drive sales growth in alignment with strategic plan
• Facilitated all night of show operations.

• Prepared, issued, and verified return of all premium seat contracts
• Managed and oversaw all premium contract renewal initiatives and prospected for new business through cold calls and direct marketing initiatives
• Assisted in maintenance of client relationships of over 200 accounts and distributed all correspondence to client base
• Aided in lead generation, budgeting, inventory management, and client events.

• General office duties including filing death certificates, SSA-721 forms, and life insurance claims
• Assisted with preparation of bodies for viewing.