MS Office
Julianne Lincoln
Account Manager
Denver,CO
Summary
Experienced marketer with a dynamic background in both agency and client-side settings. Proven ability to overcome challenges and develop innovative solutions. Possesses strong problem-solving skills and a proactive approach to new tasks. Known for adaptability, creativity, and a results-driven mindset. Dedicated to making impactful contributions and driving organizational goals forward.
Overview
17
17
years of professional experience
Work History
Account Manager
ShuBu Creative Group
08.2024 - Current
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Maintained a high client retention rate by providing exceptional customer service and anticipating client needs.
- Developed customized marketing strategies for clients to help them achieve their business goals.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
Senior Manager, International Digital Products
STARZ ENTERTAINMENT
4 2019 - 3 2022
- Designed and implemented workflows for launching International STARZPLAY streaming apps.
- Project managed all aspects of launching new apps and new app features while adhering to tight/shifting deadlines (International Preroll, Spool Up, localized content strategies).
- Launched and managed day-to-day for 14+ international apps.
- Effectively managed team to shift priorities from planning through execution.
- Streamlined processes wherever possible.
- Planned and programmed positioning of content across multiple International STARZPLAY streaming services.
- Gathered and analyzed data, and coordinated changes to maintain and grow subscribers.
- 10+ years of successfully collaborating with key partners (Internally): Creative Services, Brand, PR, Media, Programming, Partner Marketing, Production, Post-Production, Development, and Product. (Externally): Amazon, Apple, Google, Hulu, social media platforms, creative agencies, and national affiliate partners.
- Diverse knowledge of multiple types of content and internal entertainment platforms.
- Platforms: SVOD, OOH, TV, print, premiere events, and digital.
Senior Manager, OTT & App Marketing
STARZ ENTERTAINMENT
01.2017 - 04.2019
- Strategized and project-managed STARZ App direct response campaigns.
- Creative development/feedback with internal team.
- Data/Analytics
- Managed development of marketing communication strategies and tactics supporting digital affiliate business objectives.
- Worked with external content distributors to prioritize top-tier content.
- Led email program transition to new service provider.
- Developed and implemented email life-cycle campaign strategies and trigger email programs.
- Managed day-to-day relationship with email vendor, data management, list hygiene, segmentation, and reporting.
Senior Digital Marketing Manager
STARZ ENTERTAINMENT
08.2011 - 01.2017
- Oversaw digital/social strategy and multi-platform marketing campaigns for STARZ and STARZ ENCORE brand and Original Series.
- Poised to handle working directly with show creators and talent, both in front of and behind the camera.
- Provided talent and showrunners' assets to promote series.
- Strong pitch and presentation skills to both internal executives and show creatives and talent.
- Worked in tandem with traditional and digital marketing teams, PR, and creative agencies to produce 360 marketing campaigns for STARZ Original Series.
- Managed local event marketing, premieres, and sweepstakes for national affiliate partners.
- Project managed and executed national incentive trips for affiliate customer service representatives.
- Improved conversion rates through strategic A/B testing campaigns designed to optimize marketing messaging and user experience elements.
Traffic Manager
CRISPIN, PORTER + BOGUSKY
03.2011 - 08.2011
- Created and managed integrated campaign timelines from inception through completion for print, TV, OOH, and digital platforms.
- Communication liaison between creative teams and production, content, and media team in preparation for pitch.
- Responsible for scheduling mechanical specifications and coordinating deliverables.
- Integral team player while working on multi-platform campaigns (web, TV, outeractive).
- Ensured all presentation and production deadlines were met for CP + B's largest global account.
Project Manager
CONSOLIDATED GRAPHICS
01.2008 - 03.2011
- Leadership Development Program associate
- Ranked 1st in new business development for Frederic Printing Leadership Development Program Associates.
- Promoted to full-time sales account executive one year before the majority of other Leadership Development Associates.
Education
B. A. Psychology -
UNIVERSITY OF COLORADO AT BOULDER
Skills
Account Management
Qualifications Summary
Highly organized and efficient marketing manager with extensive experience planning and executing work to meet strategic marketing goals. I pride myself on cultivating positive professional relationships with key partners within the organizations in which I have worked.
Cellist
Member of the Lone Tree Symphony Orchestra.
Software
Google Drive
Slack
Trello
Asana
Tableau
Canva
Adobe Suite
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Account Manager
ShuBu Creative Group
08.2024 - Current
Senior Manager, OTT & App Marketing
STARZ ENTERTAINMENT
01.2017 - 04.2019
Senior Digital Marketing Manager
STARZ ENTERTAINMENT
08.2011 - 01.2017
Traffic Manager
CRISPIN, PORTER + BOGUSKY
03.2011 - 08.2011
Project Manager
CONSOLIDATED GRAPHICS
01.2008 - 03.2011
Senior Manager, International Digital Products
STARZ ENTERTAINMENT
4 2019 - 3 2022
B. A. Psychology -
UNIVERSITY OF COLORADO AT BOULDER