Julie Keating
Creative Director - Marketing Specialist
Aiken,SC
Summary
Marketing Specialist with the drive and experience to develop successful marketing and advertising campaigns, both traditional and digital. Expert writer with communication skills who believes in developing relationships and fostering them by always being forward-thinking, presenting new ideas, and finding inventive ways to brand, solidify, and enhance a company's exposure. Proficient in social media, SEO, and content writing targeted strategies to drive traffic and increase Google rankings. Highly educated and immensely curious team player looking to bring enthusiasm, vast experience, loyalty, and creativity to a new position.
Overview
14
14
years of professional experience
Work History
Marketing & Creative Director
Fu Dog Media
06.2019 - 04.2023
- Created innovative strategies to drive customer engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Devised content strategy to effectively engage target audiences.
- Improved website visibility through development and implementation of SEO strategies.
- Created and managed social media campaigns to increase brand engagement.
- Continually maintained and improved company's reputation and positive image in markets served.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Conducted market analysis and research to identify trends and opportunities.
- Built strong relationships with industry professionals and influencers.
- Created content and promotional materials to drive engagement and conversions.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Wrote and distributed press releases to increase brand visibility.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Developed style guides to promote consistent branding across projects.
- Led team of designers to create comprehensive corporate identity system.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Directed and supervised team of designers to create award-winning visual media campaigns.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
- Monitored industry trends to keep creative materials fresh and engaging.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Collaborated with senior management to develop and implement marketing initiatives.
- Implemented strategies for promoting campaigns on social media.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Collaborated with illustrators and photographers to enhance content.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Utilized feedback from clients and colleagues to improve content quality.
- Performed keyword research to optimize content for SEO.
- Conducted interviews with subject matter experts to generate topics.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Produced original, creative content for promotional advertisements and marketing materials.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Created content for websites and online publications.
- Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
- Managed competing deadlines with efficiency.
- Promoted and marketed works through social media platforms.
- Completed thorough research into assigned topics.
- Repurposed and optimized existing content for use in different mediums.
- Developed content for press releases and newsletters to promote products and services.
- Consulted with editors to shape story and eliminate any errors.
- Presented clients with unique copy options based on overall marketing objectives.
Write Way Content
Self Employed Web
02.2009 - 06.2019
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Promoted and marketed works through social media platforms.
- Developed content for press releases and newsletters to promote products and services.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Presented clients with unique copy options based on overall marketing objectives.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
- Collaborated with illustrators and photographers to enhance content.
- Completed thorough research into assigned topics.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Monitored competitor content to identify areas for improvement in client campaigns.
- Produced original, creative content for promotional advertisements and marketing materials.
- Conducted interviews with subject matter experts to generate topics.
- Repurposed and optimized existing content for use in different mediums.
- Consulted with editors to shape story and eliminate any errors.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Formatted content to adhere to industry-specific style guides.
- Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
- Utilized feedback from clients and colleagues to improve content quality.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Prepared and submitted professional proposals to select publishers to outline works, promotional skills and literary experience.
- Created content for websites and online publications.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Built relationships with customers and community to promote long term business growth.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Optimized email campaigns to increase open and click-through rates.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
Education
Bachelor of Arts - Cognitive Psychology
Loyola University of Chicago
Chicago, ILMaster of Public Health - Health Promotion & Health Education
University of Illinois At Chicago
Chicago, ILSkills
- Persuasion
- Communication Strategies
- Judgment and Decision-Making
- Concept Pitching
- Manage Client Relationships
- Blog Posts
- Marketing Expertise
- Brand Messaging
- Storyboard Creation
- Coordination
- Media Industry Best Practices
- Design Understanding
- Writing
- Creative Vision Development
- Campaign Development
- Social Media Platforms
- Speaking
- Art Direction
- Critical Thinking
- Reading Comprehension
- Project Management
- Project Scoping
- Active Listening
- Time Management
- Creative Team Collaboration
Timeline
Marketing & Creative Director
Fu Dog Media
06.2019 - 04.2023
Write Way Content
Self Employed Web
02.2009 - 06.2019
Bachelor of Arts - Cognitive Psychology
Loyola University of Chicago
Master of Public Health - Health Promotion & Health Education
University of Illinois At Chicago
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