JULIE PRENTICE
New Baltimore,MI
Summary
Dynamic marketing professional with a proven track record at ULTA Beauty, excelling in sales strategy and relationship building. Recognized for achieving top district sales and leading teams to enhance product knowledge. Expertise in brand marketing and strategic planning, driving significant growth and client satisfaction through innovative promotions and effective communication.
Overview
29
29
years of professional experience
Work History
Clinique Consultant
ULTA Beauty
11.2016 - Current
- Achieved #1 in district; consistently met or exceeded sales goals
- Educated guests on makeup application and skincare, conducting follow-ups for special offers.
- Trained Ulta Beauty Advisors and salon personnel to enhance product knowledge and sales.
- Fostered strong customer relationships, enhancing service and experience.
Account Coordinator - Michigan
PUR COSMETICS
07.2018 - 07.2019
- Ranked #2 Coordinator nationally, achieving 119% to goal in Q4 2018 and 133% in Q1 2019.
- Recruited, coached, and managed Account Coordinators, driving business growth through effective training.
- Executed promotions and brand initiatives, increasing market share and brand awareness.
Director of Integrated Marketing & Strategic Partnerships
THE REGAN GROUP
02.2015 - 06.2015
- Lead Account team on Ashley Furniture's global promotion with Warner Bros. film, PAN.
- Responsible for strategic partnership pitching on behalf of clients.
Account Director
THE LA OFFICE
12.2013 - 02.2015
- Enhanced membership experiences for clients including Coke and Target; developed marketing strategies for new membership website.
- Managed bi-annual marketing events and executed promotional strategies to boost membership.
Consultant, International Promotions
SONY PICTURES ENTERTAINMENT
07.2013 - 09.2013
- Responsible for reviewing deal proposals and execution of partnerships and media promotions in multiple international territories on the films SMURFS 2, ONE DIRECTION: THIS IS US and CLOUDY WITH A CHANCE OF MEATBALLS 2.
Consultant, Brand Marketing and Promotions
UNIVERSAL PICTURES
02.2012 - 07.2013
- Oversaw brand marketing for major films, managing relationships with producers and executing national and international promotions.
- Executed international partnerships for "Despicable Me 2" across Central & South America, managing retail collaborations.
Vice President, Integrated Marketing & Strategic Partnerships
NORM MARSHALL & ASSOCIATES
01.1997 - 11.2011
- Led strategic planning and budget management for clients including Baskin-Robbins and Dunkin' Donuts, increasing agency revenue by 50% over three years.
- Spearheaded major promotional tie-ins, including Dunkin' Donuts' global campaign for "Captain America," resulting in significant sales lifts.
- Managed account and promotions teams to ensure client strategy is executed strategy was dependent on clients' entertainment goals which included: Theatrical DVD promotional tie-ins, product placement, paid integrations, digital marketing, music and artist tie-ins and events.
Education
Bachelor of Arts - Psychology
WESTERN MICHIGAN UNIVERSITY
Kalamazoo, MI04-1995
Skills
- Sales Strategy & Execution
- Relationship building
- Effective communication
- Problem solving
- Strategic planning
- Negotiation skills
- Team Leadership & Training
- Client Relationship Management
- Brand Marketing & Promotions
- Budget Management
- Sales strategy
- Professional Makeup Artist and Skincare Specialist
Timeline
Account Coordinator - Michigan
PUR COSMETICS
07.2018 - 07.2019
Clinique Consultant
ULTA Beauty
11.2016 - Current
Director of Integrated Marketing & Strategic Partnerships
THE REGAN GROUP
02.2015 - 06.2015
Account Director
THE LA OFFICE
12.2013 - 02.2015
Consultant, International Promotions
SONY PICTURES ENTERTAINMENT
07.2013 - 09.2013
Consultant, Brand Marketing and Promotions
UNIVERSAL PICTURES
02.2012 - 07.2013
Vice President, Integrated Marketing & Strategic Partnerships
NORM MARSHALL & ASSOCIATES
01.1997 - 11.2011
Bachelor of Arts - Psychology
WESTERN MICHIGAN UNIVERSITY