Julie Michael Ferguson
Summary
Dynamic and results-oriented SVP with a proven track record in driving strategic initiatives, optimizing operational efficiency, and solving complex challenges within the media landscape. Adept at leading teams and implementing cutting-edge technology solutions to enhance media performance and streamline campaign processes. Known for developing innovative strategies that balance budgetary constraints with performance goals, while ensuring rigorous data governance and brand safety standards.
Overview
13
13
years of professional experience
Work History
SVP, Media Technology & Ad Operations
Dentsu
04.2023 - Current
- Team Management: Oversee a team of 55 specialists across 100+ clients balancing best in class standard operating procedures with bespoke client solutions.
- Client Relations: Enhance client satisfaction through process automation & optimization, seeking cost & time savings while maintaining operational excellence.
- Strategic Leadership: Restructured departments for increased efficiency, optimizing resource allocation and improving communication between teams.
- Partnerships and Negotiations: Establish and nurture strategic partnerships with key technology vendors, negotiating contracts that prioritize cost-efficiency and service delivery.
- Data Foundations and Governance: Establish robust data governance frameworks and data foundations, ensuring data integrity and compliance across all media technology platforms.
VP, Global Digital Ad Operations
Carat
11.2018 - 04.2023
- Oversaw global media technology and operations, driving streamlined campaign activation, robust data governance, and comprehensive brand safety measures.
- Designed and implemented a global tool to accurately calculate media budgets and fees, effectively reducing both over-spending and under-spending of client budgets.
- Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
- Established and maintained strong relationships with internal cross-functional teams, clients and strategic partners.
Senior Director, Media Platforms & Operations
Merkle
03.2017 - 11.2018
- Crafted best practices playbooks for media, ad operations and financial workflows
- Developed detailed taxonomy across all media channels and platforms for unified performance and optimization reporting
- Developed process for trafficking, creative management, brand safety/ad fraud monitoring and internal communications across all teams
Director, Ad Operations
The Garage Team Mazda
04.2014 - 02.2017
- Lead the execution of a full platform transition for digital media planning/buying and ad serving, including a consolidation of ad servers reflecting in cost savings and cutting time to launch by 50%.
- Automated manual processes resulting in time savings across media/ad operations teams and a significant decline in trafficking errors.
- Launched a bespoke dynamic creative optimization solution across tier I and tier II with over 10,000 versions live at any given time.
Team Lead, Client Services
Sizmek
06.2011 - 04.2014
- Managed top tier agency campaigns across automotive, CPG and retail clients
- Collaborated with development team on new products, beta testing and platform enhancements
- Mentored a team of client service managers
Education
Bachelor of Science - Computer Information Systems
California State Polytechnic University, Pomona
Pomona, CA06.2006
Skills
- Operational Excellence
- Strategic leadership
- Digital Transformation
- Problem-Solving
- Team building
- Client Relationship Management
Timeline
SVP, Media Technology & Ad Operations
Dentsu
04.2023 - Current
VP, Global Digital Ad Operations
Carat
11.2018 - 04.2023
Senior Director, Media Platforms & Operations
Merkle
03.2017 - 11.2018
Director, Ad Operations
The Garage Team Mazda
04.2014 - 02.2017
Team Lead, Client Services
Sizmek
06.2011 - 04.2014
Bachelor of Science - Computer Information Systems
California State Polytechnic University, Pomona
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