iGaming & Media Executive with extensive experience in driving business growth through strategic initiatives and operational excellence. Proven track record in product creation, leading cross-functional teams, digital transformation, and process improvements within the online sports betting industry. Bringing strong leadership, vast knowledge, and a commitment to innovation and sustainable success.
Overview
17
17
years of professional experience
Work History
SVP Operations & General Manager
VegasInsider | Better Collective
07.2021 - 08.2024
Drove significant growth in revenue and audience through strategic initiatives and product launches.
Aligned with executive leadership on long-term vision that ensured sustainable success.
Successfully led product innovation, launching new features across web and mobile platforms.
Improved operations through efficient web migrations, process improvements, and strategic collaborations.
Communicated product requirements clearly through well-defined documentation.
Enhanced business performance by implementing data-driven strategies and operational efficiencies.
Built and managed high-performing teams as large as 20 individuals, setting clear goals and monitoring progress.
Stayed ahead of industry trends through competitive analysis, networking and market research.
Content Director
VegasInsider | Better Collective
07.2019 - 07.2021
Spearheaded content strategy and execution, leading 10-person team while successfully navigating through acquisition.
Implemented SEO best practices to optimize content for search engines and drive organic traffic.
Fostered collaboration across teams within global umbrella to maximize commercial and affiliate opportunities.
Established media division to expand reach and solidify position in sports betting landscape.
Consistently exceeded performance expectations by leveraging data-driven insights and implementing effective content strategies.
Sports Editorial Director
VegasInsider
09.2007 - 07.2019
Directed development and execution of editorial content strategy for VegasInsider, overseeing content creators.
Created successful evergreen content plan that optimized search engine rankings for key sports betting terms.
Assisted with company's acquisition and process, presenting to potential buyers and conducting due diligence.
Led a team of 30-plus writers, producers, editors, and freelancers to deliver high-quality content consistently.
Successfully implemented editorial standards and best practices to ensure content excellence.