JULIE POYNTER ROEDEMA
Orlando,Florida
Summary
Entrepreneur with strong background in launching and scaling successful ventures. Skilled in strategic planning, business development, and financial management. Known for fostering team collaboration and consistently achieving high-impact results. Adept at adapting to changing market conditions and driving innovation.
Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business ventures and leading teams of professionals to maximize profits and deliver success.
Dynamic and charismatic personality. Lively, genuine and optimistic. Thrives in challenging, fast-paced environments requiring immediate consideration, prioritization, decision and action. Characterized as a trend setter, and known throughout many organizations for success in
Communications professional with extensive experience in public relations and media strategy. Proven ability to create and execute campaigns that drive brand awareness and generate media buzz. Highly collaborative and results-oriented, with key skills in media outreach and crisis communication.
Professional publicist over 25 years of experience in devising successful media strategies and orchestrating special events. Meticulous in managing and carrying out special events by arranging for media presence, composing written documents, booking photographers, reserving event venues and preparing eye-catching graphics. Highly adept in authoring speeches, press releases, and marketing materials.
Overview
36
36
years of professional experience
Work History
Founder and Publicist
THE JRPR
01.2009 - Current
- Established a successful business by identifying market needs and developing innovative solutions.
- Championed communications and sales strategies to improve results
- Developed strong partnerships with key industry players, contributing to an increased market presence.
- Increased brand visibility, developing and executing comprehensive marketing strategies. development, creative ideation, tactical operations and financial management of communications and public relations campaigns designed generate buzz and increase sales
- Represented organizations at industry conferences and events.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- Bolstered company reputation and trust by maintaining high ethical standards and transparency in all dealings.
- Cultivated loyal customer base through personalized marketing campaigns and loyalty programs.
Director of Media
VISIONWORKS
01.2003 - 01.2005
- Leveraged, secured and billed over $500,000 in new business within 13 months
- Secured first ever 'agency of record' for the Orlando Magic, created sales and marketing campaigns resulting in team’s highest ticket sales in franchise history
- Spearheaded content creation efforts, ensuring consistent messaging across all communication channels.
- Developed and implemented strategic media campaigns
- Consistently met and exceeded departmental goals for media reach, engagement, and lead generation through strategic planning and execution.
- Managed internal communications employee newsletters, intranet content management, and town hall presentations.
- Developed strong relationships with key industry influencers to optimize networking opportunities and partnerships.
Manager of Public Relations/Publicity
ORLANDO HEALTH
01.1998 - 01.2003
- Redefined and rebranded signature events for a $10 million increase the philanthropic goal.
- Leveraged, negotiated and secured all promotional and media partnerships and managed coverage on all special events
- Produced a celebration recognizing Arnold Palmer Hospital for Women and Children’s 10th Birthday party featuring Arnold Palmer, Marie Osmond, John Schneider, BJ Thomas, Bryant Gumbel ,John Elway, Michael Jordan and Celine Dion
- Produced and wrote Bay Hill Invitational Super Bowl ad featuring Arnold Palmer.
- Directed and produced M.D. Anderson Cancer Center Gala featuring celebrity talent.
- Fostered partnerships with industry leaders, enhancing company's reputation and creating new business opportunities.
- Developed and executed marketing strategies that effectively communicated brand values, increasing brand recognition.
Assistant Director, Special Events
FLORIDA HOSPITAL FOUNDATION
01.1995 - 01.1998
- Created, designed, and identified all aspects surrounding the sixteen events, resulting in over $6 million contributions annually
- Reversed declining state of special events/media relations/placements through creation, proactive pitching and more open and strategic interaction with celebrities, TV talent and management
- Assembled and led a team that transformed a fledgling public relations effort into a designated communications arm designed to retain, grow and contribute to hospital’s success in the philanthropic genre and beyond
- Planned and executed special events featuring Ray Charles, Wynton Marsallis, John Tesh, Tim McGraw and The Judds.
- Developed and maintained strong relationships with key stakeholders, ensuring alignment with organizational objectives.
- Facilitated cross-departmental collaboration to achieve strategic objectives, fostering culture of teamwork and innovation.
FREELANCE PUBLICIST
01.1994 - 01.1995
- Identified and met goals of clients through innovative marketing and public relations plans designed to increase awareness, sales and market share
- Geoff Bodine/ULTRAPHONICS MOTORSPORTS DIVISION - Created marketing and public relation’s plan for the world’s first ultrasound detection device, which debuted in NASCAR and WINSTON CUP Series
- CELEBRITY MOTORSPORTS - Established marketing and public relations plan, identified corporate sponsors, created celebrity/members club for a new joint venture between Lotus North America and Formula 1 Series
Public Relations Manager
HARD ROCK CAFÉ ORLANDO
01.1992 - 01.1994
- Raised over $3 million dollars
- Directed, marketed and promoted the first-ever three-day concert series featuring Sir Elton benefitting the Elton John Foundation for AIDS.
- Coordinated the Foreigner Reunion Tour to benefit the Hurricane Andrew victims
- Planned and executed successful PR events, ensuring positive exposure for the organization.
- Collaborated with marketing team to create cohesive messaging across all channels for maximum impact.
- Served as press and entertainment liaison for the grand opening of Hard Rock Atlanta featuring Los Lobos
- Built strong relationships with key media contacts, resulting in increased press opportunities.
- Coordinated and managed sponsorships and sponsorship activation.
- Served as primary liaison between company management and external partners in joint ventures or copromotions.
- Managed internal, external, and crisis communications.
Publicist
UNIVERSAL STUDIOS FLORIDA
01.1989 - 01.1992
- Introduced the largest motion picture and television production studio outside of Hollywood via worldwide media coverage
- Developed, wrote and garnered publicity for major motion pictures, television shows and music videos shot on the backlot
- Served as radio and record liaison for the studio complex
- Grand Opening of Universal Studios Florida
- Worked directly with the original members of the Beach Boys to produce and publicize the 'Hot Fun in the Summertime' Video featuring John Stamos
- Produced and managed 'ABC in Concert' live coast to coast backlot broadcasts
- Coordinated the marketing and publicity for 'America’s Funniest People' live from the backlot
Education
BSBA - Broadcast Sales and Station Management, Political Science
ASHLAND UNIVERSITY
Ashland, OH05.1989
Skills
- Creating synergistic relationships
- Social media services
- Generating advertising value with earned media
- Crisis/Issue management
- Marketing and Promotions
- Publications production
- Staging VIP events/tournaments, athlete, celebrity and media relations
- Contract negotiation
- Strategic planning
Accomplishments
- Academy Award Recipient from the Academy of Motion Picture Arts & Sciences on behalf of the Variety Club of Central FL
- Nickelodeon Studios, 'Kids Choice' Award for environmental awareness.
Timeline
Founder and Publicist
THE JRPR
01.2009 - Current
Director of Media
VISIONWORKS
01.2003 - 01.2005
Manager of Public Relations/Publicity
ORLANDO HEALTH
01.1998 - 01.2003
Assistant Director, Special Events
FLORIDA HOSPITAL FOUNDATION
01.1995 - 01.1998
FREELANCE PUBLICIST
01.1994 - 01.1995
Public Relations Manager
HARD ROCK CAFÉ ORLANDO
01.1992 - 01.1994
Publicist
UNIVERSAL STUDIOS FLORIDA
01.1989 - 01.1992
BSBA - Broadcast Sales and Station Management, Political Science
ASHLAND UNIVERSITY
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