Julieth Pauline Alzate
Orlando,FL
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer several years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
17
17
years of professional experience
Work History
Merchandise Coordinator
Disney
Orlando, FL
08.2022 - Current
- Created visual merchandising plans to maximize sales of products within designated areas of the store.
- Analyzed sales data to identify trends, forecast demand and plan purchasing accordingly.
- Maintained product inventory and tracked stock levels to ensure accurate record keeping.
- Developed and implemented strategies for optimizing product display, placement and availability in store.
- Managed returns process by ensuring returns are properly documented, credited back to customers promptly and restocked as needed.
- Utilized merchandising software and systems for efficient product management, reporting, and analysis.
- Executed multiple projects simultaneously, coordinating, and prioritizing tasks.
Marketing Specialist
Electrojaponesa
Bogota,Colombia
02.2011 - 03.2022
- Collaborated with sales teams to develop lead generation strategies across multiple channels.
- Developed marketing strategies for existing products, services and new product launches.
- Developed an email marketing program with automated workflows to engage customers through newsletters and promotions.
- Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
- Monitored competitor activity to identify new opportunities for growth.
- Organized promotional events to increase brand awareness and customer engagement.
- Analyzed consumer behavior and market trends to create effective marketing campaigns.
- Created and coordinated blog content, supporting larger marketing strategy.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
- Determined best methods to meet research objectives and produce useful data.
- Devised processes for using research data to identify and capitalize on advertising opportunities.
- Developed and used specific methodologies for collecting and analyzing marketing data.
Director of Marketing
Emcorp group
Bogota,colombia
01.2020 - 12.2021
- Created content for multiple digital channels including website, email newsletters, social media platforms, and other online outlets.
- Assisted executive management in developing long-term strategic plans related to growth initiatives.
- Collaborated with sales teams to create promotional materials that increased product sales.
- Coordinated cross-functional teams from departments such as creative design, web development, analytics, finance, in order to achieve objectives.
- Developed budgets for marketing initiatives while ensuring maximum ROI on all investments.
- Established relationships with external agencies or partners to expand reach of marketing efforts.
- Developed comprehensive marketing plans and strategies to increase brand awareness and customer loyalty.
- Negotiated contracts with vendors to ensure cost-effective production of promotional materials.
Public Relations Specialist
Loreal Cosmetics
Bogota,Colombia
02.2019 - 12.2019
- Generated ideas for new marketing strategies based on industry trends.
- Organized press conferences and events to engage with the media.
- Analyzed data from surveys and polls regarding public opinion of a client's mission or service offerings.
- Researched competitors' PR strategies to gain insights into how they can be improved upon.
- Collaborated with various departments within the organization to coordinate publicity efforts.
- Managed relationships with media contacts and journalists.
- Reviewed articles before publication in order to ensure accuracy of facts presented.
- Provided guidance to clients in order to ensure accurate representation of their organization in the media.
Inventory Specialist
NTS GECOLSA CATERPILLAR
Bogota, Colombia
02.2008 - 03.2011
- Performed regular cycle counts to ensure accuracy of inventory records.
- Worked closely with purchasing staff to ensure timely delivery of materials and supplies.
- Ensured proper storage conditions for all items in the warehouse.
- Monitored stock levels to ensure availability of products.
- Managed purchase orders with vendors to maintain optimal stock levels.
- Conducted quality assurance inspections on incoming and outgoing shipments to verify accuracy of orders before releasing them to customers or suppliers.
- Reviewed supplier invoices against purchase orders to ensure accuracy prior to payment processing.
- Managed inventory levels by tracking stock movements across multiple locations worldwide.
- Ensured proper documentation was completed prior to customs clearance of shipments at ports of entry or exit.
- Analyzed pricing trends in foreign markets to determine competitive advantages for export sales.
Education
MBA - Special Products Marketing Operations
Universidad Del Rosario
Bogota,colombia07-2020
Master of Science - Business Administration
Universidad Del Rosario
Bogota,Colombia12-2016
Master of Arts - Business Administration
Valencia College
Orlando, FLSkills
- Digital Marketing
- Sales Analysis
- Product Merchandising
- Trend tracking
- Negotiations
- Retail Operations
- Supply Chain Coordination
Timeline
Merchandise Coordinator
Disney
08.2022 - Current
Director of Marketing
Emcorp group
01.2020 - 12.2021
Public Relations Specialist
Loreal Cosmetics
02.2019 - 12.2019
Marketing Specialist
Electrojaponesa
02.2011 - 03.2022
Inventory Specialist
NTS GECOLSA CATERPILLAR
02.2008 - 03.2011
MBA - Special Products Marketing Operations
Universidad Del Rosario
Master of Science - Business Administration
Universidad Del Rosario
Master of Arts - Business Administration
Valencia College