Strategic business and marketing leader focused on growth through executive relationships, integrated marketing, and business development. Aligns brand strategy, community engagement, and cross-functional execution to expand market presence, strengthen partnerships, and support long-term organizational goals across diverse industries.
Overview
7
7
years of professional experience
Work History
Vice President, Business Development
Global Promo
Orlando, FL
04.2026 - Current
Partner directly with the CEO to drive organizational growth, strengthen market positioning, and expand strategic business opportunities for an Orlando-based branded merchandise manufacturer serving healthcare, hospitality, financial services, tourism, and corporate clients.
Cultivated executive relationships across healthcare, hospitality, tourism, financial services, nonprofit, and corporate markets nationwide to expand business opportunities.
Partner with executive leadership on strategic planning, business development, marketing initiatives, and organizational growth opportunities.
Spearheaded the company's comprehensive brand evolution, establishing a cohesive visual identity, strategic messaging, and executive-level sales materials that strengthened market positioning.
Created executive presentations, proposal templates, and sales enablement resources that transformed consultative sales approach and supported client engagement.
Directed redevelopment of corporate website, enhancing security, user experience, and messaging while collaborating with international development team to elevate brand presentation.
Develop customized client solutions supporting employee recognition, onboarding programs, branded merchandise, apparel, company stores, executive gifting, and fulfillment strategies.
Principal Consultant
Elevare Solutions
Winter Park, FL
02.2024 - Current
Provide strategic consulting to founders and executive leaders across marketing, business development, communications, brand positioning, and organizational growth.
Partner with founders and executive leaders to align brand strategy, revenue goals, and market positioning.
Lead integrated marketing and community engagement initiatives across digital, events, public relations, and strategic partnerships.
Advised on business development strategy, referral pipelines, and partnership models to enable sustainable growth.
Develop executive communications including pitch decks, press releases, thought leadership, presentations, and stakeholder messaging.
Guided marketing budget allocation and ROI tracking, enhancing performance measurement and sustainability efforts.
Advised on brand standards and strategy, ensuring alignment with overall business objectives.
Vice President, Regional Marketing Consultant
Truist
06.2022 - 02.2024
Led regional marketing efforts for Central and North Florida, collaborating with executive leadership, line-of-business leaders, community development, and local market executives to enhance brand awareness, community engagement, and business growth.
Developed integrated regional marketing strategies that aligned corporate objectives with local market priorities, enhancing market relevance.
Strengthened brand visibility through execution of strategic events, public relations, sponsorships, and experiential marketing initiatives, resulting in increased community engagement.
Managed complex, cross-functional initiatives that required collaboration across multiple business units and executive stakeholders, ensuring alignment and successful outcomes.
Advised executive leadership on marketing strategy, community investment, and market engagement opportunities.
Built strategic partnerships with nonprofit organizations, chambers of commerce, municipalities, higher education institutions, and community stakeholders.
Represented Truist throughout executive meetings, community events, sponsorship activations, and regional initiatives.
Central & North Florida
Account Executive
B2B Multimedia | Orlando Business Journal
Orlando, FL
06.2019 - 05.2022
More than doubled territory revenue over a three-year period through strategic business development and long-term executive client relationships.
Negotiated multi-channel contracts and deliverables that maximized revenue and ensured client ROI and retention.
Leveraged analytics and performance reporting to optimize campaign effectiveness, contributing to an 11% increase in click-through rates and 15% growth in client market share.
Designed and executed six-figure integrated marketing and sponsorship campaigns across digital, print, and live-event platforms.
Cultivated consultative partnerships with business leaders across Central Florida, providing integrated marketing and advertising solutions that enhanced visibility and strengthened brand positioning.
Partnered with creative, editorial, production, agency, and executive stakeholders to deliver integrated campaigns that met business and brand objectives.
Education
Degree in Progress -
Thomas Edison State University
01-2027
Business Administration coursework -
Liberty University
01-2005
Business Administration coursework -
Valencia College
01-2000
Skills
Regional Marketing
Strategic Partnerships
Integrated Marketing
Community Engagement
Executive Relationship Management
Brand Strategy
Corporate Partnerships
Sponsorships & Experiential Marketing
Business Development
Consultative Strategy
Cross-Functional Leadership
Executive Presentations
Client Experience Market Expansion
Strategic Growth
Strategic planning
Market research
Business development
Market Analysis
Personal Information
Title: STRATEGIC MARKETING | PARTNERSHIPS | BUSINESS GROWTH