Justin Cervoni
Largo
Summary
Passionate and results-driven leader with extensive experience coaching and developing teams to reach their personal and professional goals. Known for building strong relationships, empowering employees, and transforming underperforming operations into high-performing, autonomous teams. Committed to consultative approaches that prioritize helping clients and fostering long-term connections, with a focus on supporting growth for both individuals and the company. Excited to bring this dedication and people-first mindset to a medical device sales role.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Personal Training Manager
Crunch Fitness
Seminole
10.2024 - Current
- Managed a $200K/month personal training business, leading a team of 30 employees to achieve personal and financial goals while driving top-line revenue growth.
- Recruited, hired, and developed coaches through structured interviews, ongoing coaching, role play, and performance management, improving team capability and retention.
- Revamped two underperforming clubs, transforming them into autonomous, high-performing locations through strategic leadership, operational excellence, and coaching.
- Recognized as District MVP and Personal Training Manager of the Month due to team performance and leadership impact.
- Built a culture of accountability and care, leading by example and supporting employees not just in performance metrics but in personal development.
- Implemented sales enablement strategies and consultative coaching, increasing client retention, upsells, and overall department revenue.
Assistant Personal Training Manager
Crunch Fitness
St. Petersburg
02.2023 - 10.2024
- Directed weekend sales performance for a $200K/month personal training operation, consistently achieving the #1 Weekend Plan ranking out of 85 clubs in the district.
- Led, coached, and mentored a team of sales representatives (personal trainers), driving quota attainment through pipeline development, consultative selling, and client relationship management.
- Implemented sales enablement strategies including role play, shadowing, and skill practice, resulting in improved close rates, higher client retention, and increased recurring revenue.
Personal Trainer
Crunch Fitness
Seminole
03.2022 - 02.2023
- Generated over $200,000 in personal training package sales within one year, consistently exceeding revenue goals and ranking among top performers.
- Delivered measurable client outcomes by designing tailored fitness programs, guiding hundreds of clients to transformative results including 100+ pounds of weight loss.
- Built long-term client relationships through a consultative approach, driving retention, referrals, and sustained revenue growth.
Education
Bachelor of Science - Health Science
University of South Florida
Tampa, FL07-2025
Associate of Arts - Business
St.Petersburg College
Seminole08-2023
Skills
- Revenue Generation & Quota Attainment
- Team Leadership & Coaching
- Consultative Selling & Client Relationships
- Pipeline Development & Account Management
- Performance & Business Management
- Training & Staff Development
- Client Retention & Upselling
- Change & Turnaround Management
- Sales & Team Performance Excellence
- Leadership Development
Certification
- NCEP Personal Training Certification
- NASM Corrective Exercise Certification
- NIMBL Percussion Therapy Cerfitication
Accomplishments
- Personal Trainer of the Month (10x)
- Assistant Personal Training Manager of the Month (8x)
- District MVP
- Generated over $300,000 of personal training revenue in 3+ years.
- Developed and promoted coaches to leadership roles.
Timeline
Personal Training Manager
Crunch Fitness
10.2024 - Current
Assistant Personal Training Manager
Crunch Fitness
02.2023 - 10.2024
Personal Trainer
Crunch Fitness
03.2022 - 02.2023
Bachelor of Science - Health Science
University of South Florida
Associate of Arts - Business
St.Petersburg College