Skilled Business Development Director and Sales leader offering 14 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
15
15
years of professional experience
Work History
Director of Business Development
Southwest Foodservice Excellence
, USA
07.2021 - Current
Tasked with growing SFE footprint by bringing on new school districts and charters that were either previously self-operated or with competitors.
Established relationships and quickly became acclimated to K-12 nutrition space within entire state of Michigan.
Used creative ways to break through to prospective schools districts such as cooking presentations, lunch and learns in order to sell value of SFE food-first approach.
Added 7 new partner districts in first 2 years in role (63% growth in state).
Increased managed volume in Michigan by $9 million in first two years in role (40% increase).
Managed USDA regulated RFP process in order to deliver proposals that addressed clients needs while staying within stringent rules of USDA.
Digital and New Business Sales Manager
WDIV
Detroit, USA
11.2016 - 06.2021
Managed 3-person Digital Operations department and ensured campaigns ran smoothly and without error always making improvements to internal processes.
Led team of 4 New Business reps and helped them grow professionally through developing individual strategies to meet and exceed their goals and work collaboratively on each piece of business.
Independently developed and delivered digital seminars, leveraging strong presenting and public speaking skills to capture more than $500k in incremental revenue (8% of total digital budget).
Forecasted, set budgets and created pathways to hit revenue goals for 14 account executives for overall goal of $8 million annually.
Worked with multiple industries finding success in Automotive, Non-Profit, Financial Institutions, Education and Tourism and much more.
Digital Account Executive
WDIV
Detroit, USA
06.2010 - 11.2016
Managed sale of advertising for ClickOnDetroit.com, working with local accounts and agencies to promote the product through a variety of digital approaches and platforms.
Earned recognition as top digital sales representative in all of Graham Media Group 7 stations accounting for 40% of all digital revenue across team of 14 representatives in Detroit.