Experienced with developing and executing sales strategies to drive market penetration and revenue growth. Utilizes effective communication and negotiation skills to build and maintain client relationships. Track record of leading high-performing sales teams and achieving sales targets.
Skills
Sales
Account Management
Brand management
Field Sales Management
Market Analysis
Customer Insights
New business generation
Sales presentations
Customer Acquisition
Sales presentations management
Effective Communication
Market analysis
Work History
Field Sales Manager
8 Months
Liquid Death | 01.2026 - 09.2026
Managed distributor relationships, aligning sales priorities with field teams and account-level objectives.
Analyzed market trends to refine territory plans and strengthen customer development opportunities.
Directed retail execution across key accounts, ensuring display compliance, assortment accuracy, and promotional standards.
Led store visits to coach merchandising practices, shelving compliance, and brand visibility.
Sales Account Manager
4 Years 9 Months
Reyes Beer Division | 03.2021 - 12.2025
Strategically managed a diverse portfolio of accounts, driving revenue growth and increasing market share through tailored sales strategies and strong customer relationships.
Executed positioning and promotional initiatives with retailers to optimize shelf space and enhance consumer engagement, directly contributing to improved sales performance.
Analyzed market trends and customer insights to identify opportunities for product expansion and pricing adjustments, driving sustained growth in key accounts.
Independent Snack Food Distributor
3 Years
CDC Utah LLC | 01.2018 - 01.2021
Managed end-to-end distribution operations, overseeing product inventory, logistics, and client relationships to maintain consistent product availability and support sales growth.
Developed and executed sales strategies, negotiating with retailers to enhance shelf presence, optimize pricing, and elevate brand visibility in competitive markets.
Coordinated food distribution workflows to maintain accurate order fulfillment and timely outbound shipments.
Verified incoming and outgoing product quality to ensure compliance with food safety standards.
Loaded and unloaded inventory using proper handling procedures to prevent damage and contamination.
Area Sales Manager
4 Years
Red Bull Distribution Company | 01.2014 - 01.2018
Developed high-performing sales teams, driving territory growth and increasing market penetration through strategic account management and retail execution.
Executed brand marketing initiatives, collaborating with retailers and on-premise accounts to enhance product visibility and optimize merchandising for improved promotional effectiveness.
Managed territory sales plans to expand distribution and strengthen account performance.
Built retailer relationships to secure compliance with merchandising and pricing standards.
Analyzed sales trends to adjust field execution and improve forecast accuracy.
Retail Account Representative
4 Years
Swire Coca Cola - USA | 01.2010 - 01.2014
Established expertise in sales, merchandising, and account management, focusing on relationship-building, strategic selling, and brand execution to enhance competitive positioning in the beverage industry.