Kaidey Baer
Baltimore,MD
Summary
Highly motivated and experienced esthetician and small-business owner passionate about entrepreneurship and building successful, sustainable businesses. Demonstrated experience launching new products, marketing and achieving growth objectives. Adept at identifying and capitalizing on opportunities, creating strategic partnerships and driving sustainable growth.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Esthetician, Owner
KBaer Beauty
03.2022 - Current
- Build successful budgets based upon historical data.
- Develope and implement marketing strategies to generate new customers and increase sales and profit margins.
- Tailor unique experiences on an individual basis resulting in higher client loyalty.
- Educate clients on proper home-care regimens to minimize risk.
- Conduct consultations to evaluate and assess skin type and face structure.
- Update and revise trends and techniques to align with current style industry standards.
- Anticipate supply needs and purchase adequate quantities including: maintain full stock of inventory
- Maintain a healthy, clean, and infection free environment.
Etsy Shop Owner
Self-employed
08.2020 - Current
- Create and shared portfolios of artistic work to demonstrate styles, interests, and abilities with potential customers.
- Experiment with variety of styles and techniques to produce unique works of art.
- Conduct target market research to discover customer needs and analyze competitor trends.
- Upload digital media to online storefront, auction sites or other shopping sites for advertising purposes.
- Manage customer service inquiries and complaints for customer satisfaction.
- Managed financial tracking, inventory coordination and social media marketing.
- Monitor trends in online retail to identify new opportunities for growth.
Esthetician
The Jade Collective
11.2022 - 08.2023
- Fostered friendly, warm, and exceptional customer experience.
- Sterilized equipment for patient treatments.
- Educated clients of all cosmetic services being provided.
- Generated repeat business by developing long-term relationships with regular customers.
- Resolved customer complaints and facilitated conflict resolutions.
Receptionist
Hair By Elite
08.2022 - 01.2023
- Managed multiple stylists' schedules using Vagaro
- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
- Confirmed appointments, communicated with clients, and updated client records.
- Resolved customer problems and complaints.
- Handled cash transactions and maintained sales and payments records accurately.
- Managed multiple tasks and met time-sensitive deadlines.
- Provided clerical support to company employees by copying, faxing, and filing documents.
- Restocked supplies and submitted purchase orders to maintain stock levels.
- Operated multi-line telephone system to answer and direct high volume of calls.
- Assisted internal staff with clerical and administrative needs to maximize efficiency and team productivity.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
- Tracked inventory and discounts in Excel and ran reports or generated graphs using data.
- Balanced employee availability, customer schedules, and maximum load levels when scheduling appointments.
Esthetician
Browtender Studio
03.2022 - 09.2022
- Fostered friendly, warm, and exceptional customer experience.
- Sterilized equipment for patient treatments.
- Recommended retail products for at-home use.
- Developed customized facial treatments for individual clients to address specific skin care needs.
- Stocked treatment rooms with proper supplies.
- Gained knowledge of facial massage techniques and skin care product ingredients.
Sales Associate
Victoria's Secret
10.2020 - 03.2021
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Helped customers locate products and checked store system for merchandise at other sites.
- Prepared merchandise for sales floor by pricing or tagging.
- Engaged with customers to build rapport and loyalty.
- Provided positive first impressions to welcome existing, new, and potential customers.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Operated cash register for cash, check, and credit card transactions with excellent accuracy levels.
Education
No Degree - Prenursing Studies
Notre Dame of Maryland University
Baltimore, Maryland12.2022
Certificate - Esthetics
Aveda Institute Maryland
Bel Air, MD05.2022
Bachelor of Science - Psychology, Family Studies
Towson University
Towson, Maryland12.2021
Skills
- Social Media Marketing and Management
- Spa Retail Sales
- Sales Background
- Esthetics
- Maryland Licensed Esthetician
- Sanitation Maintenance
- Microsoft and Google Software Knowledge
- Infection Control
- Customer Service
- Marketing
- Branding
- Media Relations
Certification
CPR certified, Barbicide certified, Barbicide-Covid Certified, First Aid Certified, Bloodborne Pathogen Certified, MicrobladeCertified, Microshade Certified, Permanent Makeup Certified, Lash Extension Certified, Lip Blushing Certified, Eyeliner TattooCertified, Maryland State Licensed Esthetician
Timeline
Esthetician
The Jade Collective
11.2022 - 08.2023
Receptionist
Hair By Elite
08.2022 - 01.2023
Esthetician, Owner
KBaer Beauty
03.2022 - Current
Esthetician
Browtender Studio
03.2022 - 09.2022
Sales Associate
Victoria's Secret
10.2020 - 03.2021
Etsy Shop Owner
Self-employed
08.2020 - Current
No Degree - Prenursing Studies
Notre Dame of Maryland University
Certificate - Esthetics
Aveda Institute Maryland
Bachelor of Science - Psychology, Family Studies
Towson University
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