Summary
Overview
Work History
Education
Skills
Additional Work Experience
Awards
Timeline
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Kaila Ratelle

Kaila Ratelle

Chattanooga,TN

Summary

Results-driven and award-winning events and marketing leader with over 10 years of experience in rapidly growing B2B technology companies. Known for building strong relationships and fostering collaboration with sales, marketing, and executive teams to drive sustainable business growth through innovative event marketing programs.

Overview

10
10
years of professional experience

Work History

Director, Events - US

Arctic Wolf
05.2024 - Current
  • Developed and established the Events function within the North America marketing division, driving strategic growth and alignment with business objectives.
  • Oversaw a $10M annual marketing budget, ensuring effective allocation and optimization of resources.
  • Created sponsorship prospectuses for our proprietary virtual Cybersecurity Summit and annual Sales Kick Off, successfully generating funds to support event budgets.
  • Designed and executed high-impact brand marketing programs, including Formula One, IndyCar, and various sports team sponsorships and activations, generating $3M in annual recurring revenue.
  • Directed engaging Trade Show booth activations and ancillary activities at major cybersecurity events such as RSA Conference and Black Hat, achieving a 6% conversion rate from MQL to SQL.
  • Launched and directed the Executive Briefing Center program, enhancing deal acceleration, customer satisfaction, and partner engagement, resulting in $2M in annual recurring revenue in year one.
  • Led the planning for large-scale global corporate events, including a 1,000+ person Sales Kick Off and 400+ person President's Club incentive trips, ensuring flawless execution and high attendee satisfaction.
  • Mentored and managed a team of four high-performing members, contributing to a perfect 100+ eNPS score and fostering a positive team environment through a team and individual coaching approach.

Sr. Manager, Events

Arctic Wolf
05.2021 - 05.2024

National Events Manager

Arctic Wolf
08.2020 - 05.2021
  • Grew National Trade Show programs by securing additional budget to boost brand awareness and drive demand generation at key industry events.
  • Directed the planning and execution of major industry Trade Show events, including the RSA Conference, Black Hat, ILTACON, AWS re:Invent, AWS re:Inforce, Gartner Security and Risk, and more.
  • Oversaw industry association memberships, leveraging them to enhance pipeline development within targeted verticals.
  • Cultivated cross-organizational relationships to align on best practices, optimizing industry event presence to support product launches, public relations, and brand engagement.

Field Marketing Manager

Arctic Wolf
10.2018 - 05.2021
  • Empowered top-performing sales teams through effective field marketing plans, strategic channel partner relationships, and targeted demand initiatives.
  • Oversaw quarterly regional budgets, implementing creative strategies to maximize impact and results within budget constraints.
  • Fostered strong relationships with focus and alliance partners, strategically boosting sales activity and performance in the region.

Marketing Programs Specialist

Code42
03.2018 - 10.2018

Marketing Communications Specialist

ECi Software
03.2015 - 03.2018

Print Media Buyer

Minnesota Newspaper Association
05.2014 - 03.2015

Education

Bachelor of Science - Public Relations, Advertising And Marketing

Loyola University - Chicago

Skills

  • Team Leadership
  • Cross-Org collaboration
  • Program Building and Management
  • Event Planning
  • Event Strategy
  • Executive Communication
  • Public Speaking
  • VIP Experiences
  • Demand Generation
  • Strategic Partnerships
  • Vendor and Contract Negotiation
  • Budget Management

Additional Work Experience

  • Marketing Programs Specialist, Code42, 03/18-10/18
  • Marketing Communications Specialist, ECi Software, 03/15-03/18
  • Print Media Buyer, Minnesota Newspaper Association, 05/14-03/15

Awards

  • FY23 Marketing Manager of the Year - Arctic Wolf
  • FY23 President's Club Winner - Arctic Wolf
  • FY21 President's Club Winner - Arctic Wolf

Timeline

Director, Events - US

Arctic Wolf
05.2024 - Current

Sr. Manager, Events

Arctic Wolf
05.2021 - 05.2024

National Events Manager

Arctic Wolf
08.2020 - 05.2021

Field Marketing Manager

Arctic Wolf
10.2018 - 05.2021

Marketing Programs Specialist

Code42
03.2018 - 10.2018

Marketing Communications Specialist

ECi Software
03.2015 - 03.2018

Print Media Buyer

Minnesota Newspaper Association
05.2014 - 03.2015

Bachelor of Science - Public Relations, Advertising And Marketing

Loyola University - Chicago

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Kaila Ratelle