Kalani Ibarra
Leander,TX
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Social Media Manager
Peachybbies
06.2021 - 08.2023
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Managed social media platforms with combined total of over 10 million followers
- Demonstrated self-reliance by meeting and exceeding workflow needs
- Collaborated with team members to develop creative campaigns for social media platforms.
Social Media Coordinator
NRG Energy, Inc.
08.2019 - 05.2021
- Created social media content with consistent content and tone.
- Increased customer engagement through social media.
- Supported SEO initiatives to improve content, keywords and branding.
- Tracked competitors' content and social presence and responded appropriately when required.
- Analyzed and reported social media and online marketing campaign results.
Social Media Coordinator Intern
Houston Astros
02.2018 - 02.2019
- Moderated social media accounts for constructive, brand-appropriate communications.
- Optimized social media content for maximum engagement and reach.
- Developed creative and unique campaign visuals, including videos, GIFs and images.
- Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages.
Education
Associate of Science - Computer Science
The University of Texas At San Antonio
San Antonio, TX05.2020
High School Diploma -
Calallen High School
Corpus Christi, TX05.2016
Skills
- Digital Media Advertising
- Brand Development and Awareness
- Story Production
- Progress Monitoring
- Project Budgeting
- Google AdWords
- Search Engine Optimization Expertise
- Online Presence Monitoring
- Public Relations
- Adobe Creative Suite
- Trend Monitoring
- Teamwork and Collaboration
Certification
- Adobe Certified Associate Certification
Timeline
Social Media Manager
Peachybbies
06.2021 - 08.2023
Social Media Coordinator
NRG Energy, Inc.
08.2019 - 05.2021
Social Media Coordinator Intern
Houston Astros
02.2018 - 02.2019
Associate of Science - Computer Science
The University of Texas At San Antonio
High School Diploma -
Calallen High School
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