KALEIGH Seaholm
Napa,CA
Summary
Results-driven Luxury Events Manager with a strong passion for crafting sophisticated and unforgettable experiences within the winery industry. Well-versed in wine, and highly skilled in cultivating relationships with esteemed clients and industry partners to secure premium venues and resources. Proven expertise in curating exclusive events that showcase the unique blend of wine, culture, and luxury.
Overview
8
8
years of professional experience
Work History
Assistant Manager, Private Client Relationships
Far Niente Wine Estates
01.2023 - Current
- Initiated and developed national 'in-home tasting' program from concept to execution, resulting in over $100K in sales first month, projecting $300K first quarter.
- Established exclusive partnership with Velocity Black as their sole public winery partner, following personalized, hosted experience that exemplified commitment to luxury and excellence.
- Spearhead strategic planning and execution of local and nationwide events, including exclusive wholesale dinners at prestigious venues such as Fisher Island to drive new customer acquisition, as well as wine club events and in-home tastings aimed at solidifying brand loyalty.
- Utilized established luxury relationships with prestigious entities, including Auberge and The Ritz-Carlton in Bay Area, to draw top-tier, qualified clientele to our properties, yielding revenue exceeding $250,000 YTD.
Assistant Manager, Virtual Experiences
Far Niente Wine Estates
06.2020 - 01.2023
- Conceptualized, developed, and successfully launched a virtual experience program, generating over $3 million in sales over 2.5 years.
- Spearheaded the successful execution of more than 2,000 virtual events spanning 10 countries, accommodating participant sizes ranging from 2 to 900, demonstrating adaptability and a global reach in event management.
- Facilitated a $50,000 exchange of airline miles and hotel points with Delta and Marriott, leveraging custom-tailored winery experiences and exclusive access to our premier club events as incentives for their esteemed members.
- Secured an exclusive partnership with Wells Fargo, positioning our winery as their sole provider for virtual wine experiences resulting in $1M in sales.
- Assists in the management of our high-performing private client sales team, which consistently delivers $6 million in annual revenue.
- Established, nurtured, and expanded personal and corporate relationships with affluent high-net-worth individuals and senior executives, including Senior Vice Presidents at Madison Square Garden and Merrill Lynch, as well as across a spectrum of luxury and affluent brands.
Hospitality
Far Niente Wine Estates
05.2019 - 06.2020
- Consistently ranked as the top-performing sales associate within the Nickel and Nickel tasting room, demonstrating exceptional sales and customer service capabilities.
- Awarded for earning the highest number of positive customer reviews in 2019, achieving this distinction within just 8 months of joining the team.
- Collaborated in the hosting and seamless execution of both private and wine club events at Far Niente and Nickel and Nickel.
Wine Educator
Stag’s Leap Wine Cellars
04.2016 - 05.2019
- Consistently highest performing sales associate for wine club memberships and wine sales YOY generating over $500K in tasting room sales annually.
- Instrumental in successful launch and hosting of winery's premier VIP culinary experience, "The Celarius Kitchen Experience." Marking a significant milestone for our establishment.
- Contributed to execution and success of over 10 onsite wine club and paid events annually.
- Open/close tasting room, operate POS transactions, stocked inventory, and reconciled registers.
Wine Educator
Franciscan Estate, Star Staffing
07.2015 - 04.2016
- Enthusiastic wine educator with excellent command of wine knowledge, winery brands & exceptional hosting ability
- Reliable leader, filling in as manager on duty, opening/closing and training new team members
Education
Bachelor of Science - Kinesiology, Pre-Physical Therapy, Biology
San Diego State University
San Diego, CA05.2013
Skills
- Exceptional people skills with ability to build and maintain strong relationships with clients, wine club members, and VIP guests
- Well-versed in wine, possessing expertise in varietals, vintages, and wine production
- Proficient in creating and managing event budgets, ensuring financial efficiency and cost control
- Ability to adapt to changing circumstances and resolve any issues or challenges that may arise during events
- Meticulous attention to detail in event design, setup, and execution
Timeline
Assistant Manager, Private Client Relationships
Far Niente Wine Estates
01.2023 - Current
Assistant Manager, Virtual Experiences
Far Niente Wine Estates
06.2020 - 01.2023
Hospitality
Far Niente Wine Estates
05.2019 - 06.2020
Wine Educator
Stag’s Leap Wine Cellars
04.2016 - 05.2019
Wine Educator
Franciscan Estate, Star Staffing
07.2015 - 04.2016
Bachelor of Science - Kinesiology, Pre-Physical Therapy, Biology
San Diego State University
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