Seasoned Sales & Revenue Operations Analyst with over 10 years of experience in meeting needs, improving processes and exceeding requirements in team environments. Expert on business and systems requirements and administration, financial reporting and analysis, process design and documentation, user acceptance testing and end-user training.
Overview
12
12
years of professional experience
Work History
Operations Manager
8BASE INC
11.2020 - 12.2023
Responsible for all day-to-day operations, including financial reporting and analysis, client billing and collections, HR and recruitment processes, systems administration, process improvements and documentation, new hire onboarding and training, maintaining proper corporate documentation, such as state corporation records and taxes, timely payment of contractors, and more
Help drive revenue growth and operational efficiency through the alignment of all revenue-driving functions — sales, marketing, finance, operations, renewals, and customer success — across the entire customer lifecycle, to achieve uninhibited growth and exceptional customer experience
Provide actionable recommendations and help guide key decision-making processes through the reporting and analysis of data-driven initiatives within the various revenue-driving departments
Work cross-functionally to improve GTM and sales, measure marketing performance, and set goals for sales team
Support business growth by proactively and clearly communicating data-driven insights to department heads across various teams
Comfortable breaking down complex problems using data and analytics and communicating findings to leaders and stakeholders at all levels of the company
Responsible for implementing and managing revenue-related systems, including billing and CRM systems, deep diving into sales performance, and implementing new or improved processes and policies based on data-backed findings
Provide weekly, monthly, and ad hoc reporting on sales, marketing, revenue, customer, and tech-stack metrics
Gather and compile data across multiple systems, including CRM, financial systems, and operating systems
Deep understanding of the sales process, customer lifecycle management, and data-driven sales strategy as it relates to B2B and B2C Sales
Capable of diving deep into datasets and drawing actionable insights from them
Advanced proficiency in Excel/Google sheets; experience working with unstructured data and translating them into workable models
Act as subject-matter expert and point person on internal sales, financial, and operational tools and processes
Participate in meetings and presentations with clients to discuss project progress, contract renewals/negotiations, and recommendations.
Manager, Advertising Analysis and Systems Support
MIAMI HERALD MEDIA COMPANY
03.2012 - 07.2020
Responsible for reporting and analysis for the Southeast Region, including financial, customer, and product performance; profit & loss analysis; and employee, manager, and department KPIs
Responsible for overall setup, maintenance, upgrades, and integrations, for all advertising systems and vendors in the Southeast Region
This included the creation of training materials, and conducting classroom-style training for end-users, including sales, support, and management
Creation of new rates and rating structures in the Southeast Region, including implementation in the ad entry and billing system, and ensuring adherence to ASC-606 revenue recognition guidelines
Developed several reports and processes in the Miami market for tracking sales performance metrics, leading to increased efficiencies and rep accountability
Helped develop a new commission plan structure in the Miami market aimed at increasing our customer base, and revenue from existing customers
Developed and implemented new Miami digital rate structure, streamlined the ordering process and increased reporting and performance tracking
Created a new internal Google Site as a resource tool for reps in Miami to have valuable information in a fast, easy, and centralized manner
Took lead in the regionalization of seven markets into the Southeast Region, including implementing the new revenue reporting and commission structure modeled after Miami
Managed three direct reports, two of whom were remote.
Education
Master of Science in Psychology -
01.2015
Bachelor of Science in Psychology -
01.2007
Skills
Data Analysis and Reporting
Microsoft Excel Mastery, including Power Query, Power Pivot, Pivot Tables, VLookups, Formulas
KPI Tracking and Reporting
CRM Systems Administration, including HubSpot and Salesforce
Cross-Functional Collaboration
Process Design, Improvement, and Documentation
Financial and Operational Reporting and Analysis
Data Visualization and Presentations, including Power BI