Summary
Overview
Work History
Education
Affiliations
Timeline
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KAREN BRADY

Glen Ridge

Summary

Senior sales executive with extensive experience driving revenue growth and building strategic partnerships in the media, advertising and entertainment industry. Specializing in new business development and the expansion of media content across digital out-of-home (DOOH), AVOD, and cinema channels. I have consistently delivered significant year-over-year growth and been the top billing person at Spotlight Cinema Networks

Overview

33
33
years of professional experience

Work History

Vice President Sales, East Coast Region (2015– Pre

Spotlight Cinema Networks
10.2015 - Current
  • Spearheaded national advertising sales for premium video platform – movie theater screens in the top luxury and art house theaters in the U.S.
  • Achieved 100%+ of annual sales targets, year-over-year; increased annual revenues by strategically targeting key accounts and media agencies
  • Led the charge in new business acquisition and developed critical partnerships with high-profile brands such as Samsung, Diageo, Land Rover, Google, L’Oreal, Uber as well as luxury accounts such as Rolex, CHANEL, Hermes, Richemont and others
  • Exceeded assigned revenue targets, achieving a year-over-year growth to personally bill 70% of the team's revenue. $6.5M of the overall $9M booked.
  • Educated and guided clients, agencies, and buyers on effectively integrating Spotlight into their strategic media plans

National Account Director

NCM Media Networks
04.2004 - 09.2015
  • Mentored junior team members, fostering professional development and enhancing overall team performance.
  • Contributed significantly to organizational growth through identifying untapped markets and capitalizing on expansion opportunities.
  • Exceeded sales targets consistently by utilizing data-driven insights to inform decision-making processes. Increased revenue billing by 50%
  • Presented regular progress reports during executive meetings to ensure alignment on goals and expectations within the organization.

Head of Business Development

Johnson & Murphy Productions
06.1997 - 03.2004
  • Expanded portfolio of offerings to include fully integrated consumer and trade advertising campaigns, on-air promotions, rebranding, shoots, title sequences, graphic design packages, daily syndicated TV show episodics, movie studio sizzle reels, Emmy campaigns and web design.
  • Grew agency billings 300% over 5 years
  • Secured program branding launches and channel branding projects from Warner Bros. CBS, Fox Cable Networks, Sony, Warner Bros. Paramount, Twentieth Century Fox, HBO and Showtime

East Coast Advertising Manager

Daily Variety and Weekly Variety
01.1993 - 05.1997
  • Hired to develop a new revenue streams from the television, cable and music studios into these historically movies focused publications
  • Territories included TV networks and their respective media agencies in New York, Atlanta and Florida
  • Increased annual revenue from $300,000 to $3.5MM over 4 years
  • Conceptualized, developed, and managed special supplements including launching ‘Miami Entertainment Town.’ Successfully engaged the Miami Chamber of Commerce, the Film Commission and numerous Florida production companies resulting in over 23 pages of new advertising in the launch edition, which led to other editions in other major markets
  • Top billing East Coast sales executive and recipient of the President’s Club Award

Education

Bachelor of Science - Business Administration

Loreto College
Cavan, Ireland

Affiliations

  • EDUCATION AND INDUSTRY AFFILIATIONS • AWNY, NATPE, PROMAX, WICT and CTAM: Cable & Telecommunications Association for Marketing. Served a two-year term on CTAM Committee Board

Timeline

Vice President Sales, East Coast Region (2015– Pre

Spotlight Cinema Networks
10.2015 - Current

National Account Director

NCM Media Networks
04.2004 - 09.2015

Head of Business Development

Johnson & Murphy Productions
06.1997 - 03.2004

East Coast Advertising Manager

Daily Variety and Weekly Variety
01.1993 - 05.1997

Bachelor of Science - Business Administration

Loreto College

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