Karen Dortbucuk
Overview
4
4
years of professional experience
Work History
Assistant Store Manager - Flagship
Citizen Watch, Frédérique Constant, Alpina
New York, NY
10.2023 - Current
- Maintained accurate records of all transactions, stock levels and employee performance metrics.
- Provided mentorship for employees to generate sales, promote effective upselling and cross-sell to improve retail productivity.
- Coordinated with vendors to secure product availability at competitive prices.
Growth Marketing Manager
Sweet Vegan LLC
New York, NY
08.2021 - 09.2023
- Measuring and monitored performance of marketing campaigns and deliverables promotional events, online ads adjusting to deliver stated objectives and outcomes.
- Build, own and accountable for the entire marketing funnel.
- Producing reports on customer segmentation, targeting and positioning, B2B, A/B testing
- Develop, monitor and improve live campaigns, analyze funnels and prepare performance analysis reports that identify areas of opportunity.
- Overseeing media management software and CRM, supporting utilization of essential communications tools.
Social Media Coordinator
Sweet Vegan LLC
New York
06.2020 - 08.2021
- Pivoted an event based business into an online national market leader for Vegan based sweets.
- Developed and executed creative digital marketing strategies to increase brand awareness and drive website traffic +150% growth page views/month, +161% growth conversion, 11% decrease in bounce rate June 2020 - August 2021.
- Utilized on-site, off-site, and technical SEO methods to improve website performance, search, and speed.
- Used basic CSS and HTML code for website optimization.
- Connected with influencers, businesses and community leaders in the Vegan market, which lead to promotional posts and +15 virtual and in person product events.
- Planned Google Ads, Meta ads, LinkedIn Ads, Pinterest Ads for product launches and Holiday promotions.
- Created content for websites, blogs and social media platforms +139% content interaction, +103.1% impression
Education
Bachelor of Arts - Marketing & Anthropology
Lehman College
06.2025
High School Diploma -
Compass High School
06-2021
High School Diploma -
Beausobre Secondary School
Morges, Switzerland06-2019
Skills
- Campaign Management
- Customer Rapport-Building
- KPI Tracking
- Social Media & SEO Optimization Strategy
- Marketing and Advertising
- Brand Development
Candidate
Background in Marketing, Social Media, E-commerce and Retail. Swiss and American Nationalities, fluent in French and English.
Languages
English
Native/ Bilingual
French
Native/ Bilingual
Spanish
Professional
Timeline
Assistant Store Manager - Flagship
Citizen Watch, Frédérique Constant, Alpina
10.2023 - Current
Growth Marketing Manager
Sweet Vegan LLC
08.2021 - 09.2023
Social Media Coordinator
Sweet Vegan LLC
06.2020 - 08.2021
Bachelor of Arts - Marketing & Anthropology
Lehman College
High School Diploma -
Compass High School
High School Diploma -
Beausobre Secondary School
Similar Profiles
HENNA CHOYTAHHENNA CHOYTAH
Bilingual Credit Collection and Cash Application at Citizen Watch Canada Ltd.Bilingual Credit Collection and Cash Application at Citizen Watch Canada Ltd.
Katherine GrijalvaKatherine Grijalva
Sales Lead Keyholder at Citizen WatchSales Lead Keyholder at Citizen Watch
Glenn PascrellGlenn Pascrell
EVP, Merchandise Planning and Allocation at Citizen Watch AmericaEVP, Merchandise Planning and Allocation at Citizen Watch America
Krista CortissozKrista Cortissoz
Assistant Store Manager - Flagship at Kendra ScottAssistant Store Manager - Flagship at Kendra Scott
Timothy LouTimothy Lou
Assistant Store Manager Global Flagship at Canada GooseAssistant Store Manager Global Flagship at Canada Goose