Karen Dortbucuk

I’m a growth-focused marketing lead who loves figuring out what makes people care, click, buy, and come back.
For the past 6+ years, I’ve been on the team to grow NYC’s #1-rated vegan chocolate brand, working across the entire consumer journey: from brand positioning and product launches to e-commerce, performance marketing, UX, influencer partnerships, customer experience, and digital merchandising.

My experience has taught me that the best marketing rarely happens in a silo. A great campaign can’t fix a confusing customer journey. More traffic doesn’t automatically mean more revenue. And a strong product still needs the right positioning, story, experience, and strategy to reach the people who will care about it.
That’s where I do my best work.

I love taking an ambiguous business challenge, understanding what is really happening, and turning it into a clear strategy that people can actually execute. Working in an entrepreneurial environment has given me the opportunity to lead product launches, manage marketing budgets, analyze performance, collaborate with agencies and partners, mentor emerging talent, and move between big-picture strategy and hands-on execution when the business needs it.

My background in Anthropology has shaped the way I approach marketing. I’m endlessly curious about people: how we make decisions, why we form emotional connections with certain brands, how culture shapes consumption, and how those behaviors change over time.
To me, growth starts with understanding people.

The strongest brands know how to evolve with their consumers without losing what makes them worth choosing in the first place. That philosophy shapes how I approach marketing and business: with curiosity, commercial thinking, adaptability, and a deep respect for the customer.

Fluent in English, French, and Spanish.