Karen Eads
Cape Coral,FL
Summary
Dynamic sales and marketing leader with over 24 years of experience, including a significant role at Deep Sync. Specializes in client relationship building and strategic selling, achieving over 110% sales targets. Proven ability in B2B sales and omni-channel marketing, fostering teamwork, and driving financial success. Excelled in account management and client satisfaction, establishing lasting industry relationships.
Overview
41
41
years of professional experience
Work History
Account Executive
Deep Sync (formerly AccuData Integrated Marketing)
01.2001 - 11.2024
- Experienced sales and marketing professional with in-depth knowledge of the direct marketing industry including data, direct mail, digital marketing, social media, and OTT/CTV.
- Responsible for maintaining and growing a large portfolio of direct marketing clients, both existing and new, by partnering closely with the client and employing a consultative selling process.
- Assisted strategic partner clients with multi-channel direct marketing campaigns incorporating both client data, prospect data, analytics, and hygiene.
- Exceeded yearly sales targets consistently by identifying new business opportunities and creating customized solutions for clients. Exceeded 110% goal attainment year over year.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company's reputation as a trusted partner in their respective industries.
- Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
- Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
Vice President Financial Services
Resort Development International (RDI)
08.1983 - 12.1999
- Strong professional background encompassing over 16 years of financial management including expertise in organizational planning, financial audit and research, and staff management.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Keen sense of accuracy and dedication to company goals.
- Oversaw contract process from inception to financial institution loan placement.
- Served as acquisition liaison for company merger with Bluegreen Properties, providing communication and support at each stage of the conversion process.
Education
Accounting
Wright State University
Dayton, OHSkills
- Client relationship building
- Account management
- B2B marketing
- Omni-channel marketing
- Sales quota achievement
- Strategic selling
- Teamwork and collaboration
- Marketing Strategies
Timeline
Account Executive
Deep Sync (formerly AccuData Integrated Marketing)
01.2001 - 11.2024
Vice President Financial Services
Resort Development International (RDI)
08.1983 - 12.1999
Accounting
Wright State University
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