Karen Evans
Hampstead,NC
Summary
2025 NAHB National Online Sales Counselor of the Year. Elite, highly versatile New Home Sales and Marketing Professional with distinguished career with over 1000 sales and closings while onsite, plus assisted with over 2500 sales as Internet Sales Specialist. Holds a Certified New Home Sales Professional designation and offers an enterprise-level mastery of the new home sales and marketing lifecycle-spanning on-site sales, permitting, marketing, HBA leadership and online sales. A consistent high performing brand ambassador who leverages data frameworks to maximize division margin, volume and top of funnel conversion velocity for the nation’s number one home builder.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Internet Sales Specialist, Plus
D.R. Horton
Wilmington, NC
10.2015 - Current
- Direct top of funnel online sales, digital marketing and inbound inquiry pipeline for all division communities
- Positioned the Wilmington division as a market leader by re-engineering the online consumer pathway into a high converting sales generator (currently at 38% of all sales).
- Implemented data tracking protocols to filter and process raw digital traffic numbers into actionable strategies, most effective marketing spends and identify trends.
- Partner with Division President, Sales Managers and Marketing Manager to provide ground level marketing feedback, stabilizing regional marketing shifts and navigating national corporate marketing changes.
- Cultivated critical business relationships, serving as the divisions Brand Ambassador to the local real estate community, and serving on the Wilmington-Cape Fear Home Builders Association’s Executive Committee and past Committee Chair.
- Served as interim Marketing Coordinator, Permitting Coordinator and Boat Slip Sales
New Home Sales & Marketing Consultant
Various Builders
Raleigh, NC
08.1997 - 10.2015
- As an onsite agent with various national and regional building companies, I orchestrated and closed hundreds of new home sales, contributing to a lifetime career benchmark of over 1,000 total new home sales and closings.
- Managed diverse community profiles from first time, to move up to semi-custom homebuyers.
- Worked together with construction to ensure timelines were met, served as liaison for the customer experience and helped with day-to-day operations within my communities.
- Marketing included analyzing local sub-market MLS data, on the ground competition shops, and national reporting databases to ensure product and pricing aligned with strategy.
Skills
- Digital marketing
- CRM software proficiency
- Online marketing
- Data analysis
- Sales expertise
- Pricing strategy
- Market research
- Website management
- Marketing
- Competitive analysis
Certification
- Certified New Home Sales Professional, National Association of Home Builders
- NC Broker License
- Undergraduate studies, Wake Technical Community College
Timeline
Internet Sales Specialist, Plus
D.R. Horton
10.2015 - Current
New Home Sales & Marketing Consultant
Various Builders
08.1997 - 10.2015
CAREER BENCHMARKS AND HONORS
A career portfolio of 26 divisional, local, state and national awards, most recently sweeping divisional, local (Wilmington-Cape Fear HBA), state (NC Home Builders Association) and national (National Association of Home Builders) in 2025 for excellence in internet sales.