Karen Hardison
EL DORADO HILLS,California
Summary
Results-oriented marketing and sales executive with over 25 years of experience in strategic planning, new business development, research, and management. Proven ability to achieve high levels of success in fiercely competitive environments. Consistently deliver impressive results through cost-effective solutions that drive revenue growth and enhance customer service offerings. Excel at building strong relationships with internal and external clients to drive business success. Specialties include marketing, sales, market research, B2B and B2C strategies, print and online marketing, consumer insight, negotiations, client retention, training, teambuilding, and project management.
Overview
39
39
years of professional experience
Work History
Sr. Strategic Account Director
e.Republic
06.2014 - Current
- Company Overview: https://www.linkedin.com/company/1049897/
- Responsible for maintaining and increasing business with current clients and increasing business with new clients
- Manage and mentor a strategic account manager to help them achieve their revenue goals
- Consistent in achieving year-over-year growth
- Key clients include IBM, Dell, Okta, Rubrik, Snowflake and Workday
- Https://www.linkedin.com/company/1049897/
Global Sales Director
Novus Media Today
05.2011 - 12.2013
- Company Overview: https://www.linkedin.com/in/karenhardison/add-edit/POSITION/?profileFormEntryPoint=PROFILE_SECTION&entityUrn=urn%3Ali%3Afsd_profilePosition%3A%28ACoAAADkuAQBmcq5Ra0dNMArRXyxDwWixdV0vCQ%2C369060864%29&trackingId=BRh5Ns37SF6qYara902MrQ%3D%3D&desktopBackground=PROFILE_DETAIL_SCREEN
- Responsible for US and International sales
- Increased awareness of the Novus Media Today brand which was launched in 2011
- Designed and implemented online sales programs and was responsible for doubling revenue the first year
- Key clients included: KACO New Energy, Applied Materials, Newport and Deposition Sciences
- Https://www.linkedin.com/in/karenhardison/add-edit/POSITION/?profileFormEntryPoint=PROFILE_SECTION&entityUrn=urn%3Ali%3Afsd_profilePosition%3A%28ACoAAADkuAQBmcq5Ra0dNMArRXyxDwWixdV0vCQ%2C369060864%29&trackingId=BRh5Ns37SF6qYara902MrQ%3D%3D&desktopBackground=PROFILE_DETAIL_SCREEN
Regional Sales Manager
Photonics Media
11.2009 - 05.2011
- Company Overview: https://www.linkedin.com/in/karenhardison/add-edit/POSITION/?profileFormEntryPoint=PROFILE_SECTION&entityUrn=urn%3Ali%3Afsd_profilePosition%3A%28ACoAAADkuAQBmcq5Ra0dNMArRXyxDwWixdV0vCQ%2C102927686%29&trackingId=tWTmmF49T2CdFsthi0Upxg%3D%3D&desktopBackground=PROFILE_DETAIL_SCREEN
- Responsible for new business development within a four-state geography and Canada
- Designed and implemented integrated print and online programs
- Developed sales strategies to increase market share – achieved double digit increases with key clients
- Key clients included: Newport, Coherent, CVI Melles Griot, and Lightworks Optics
- Https://www.linkedin.com/in/karenhardison/add-edit/POSITION/?profileFormEntryPoint=PROFILE_SECTION&entityUrn=urn%3Ali%3Afsd_profilePosition%3A%28ACoAAADkuAQBmcq5Ra0dNMArRXyxDwWixdV0vCQ%2C102927686%29&trackingId=tWTmmF49T2CdFsthi0Upxg%3D%3D&desktopBackground=PROFILE_DETAIL_SCREEN
Director of Business Development
Captivate Network
04.2008 - 05.2009
- Responsible for new account acquisitions and account growth for existing accounts within a five-state geography for a national digital out of home network
- Key clients included: Yahoo, Del Monte, Esurance, Toyota, Jaguar, Range Rover and Lexus
Founder and President
MediaLYF Media
05.2007 - 04.2008
- Founded a profitable full-service media placement agency
- Generated gross billings of $1.5 million in the first year
Vice President of Sales, Western Region
Vertis (now Quad Graphics)
06.2003 - 04.2007
- Company Overview: https://www.linkedin.com/company/5624/
- Spearheaded the sales strategy for key accounts including Rite Aid, Albertsons, SaveMart and PetSmart
- Key executive in contributing to an annual revenue growth of 12-15%
- Developed and delivered marketing and integrated sales strategy presentations to C-level executives and other senior managers
- Https://www.linkedin.com/company/5624/
Vice President of Sales and Marketing
The Newspaper Network
08.1993 - 06.2003
- Key executive in the successful creation and launch of a national newspaper network
- Assisted in the growth of TNN gross billings from $12 million in 1993 to over $800 million in 2003
- Directed all marketing activities including public relations, event marketing, advertising, special promotions and sales and marketing collateral
- Managed the West Coast sales offices, Sacramento, Salt Lake and Los Angeles (8) direct reports
- Launched and staffed the research and data departments (1) manager and (15) other direct reports
- Negotiated over $500 million in new business
Sr. Research Analyst
The Sacramento Bee
08.1985 - 08.1993
- Managed all proprietary and syndicated research studies
- Established an in-house market research company for advertising, circulation and editorial research studies
- Research trainer for retail, classified and national advertising departments
- Sales trainer for a competitive media sales campaign which resulted in over $500,000 in new revenue
- Participant in the Leadership Bee Management program
Education
BA - Communications
Brigham Young University
Skills
- Marketing
- Sales
- Market Research
- B2B
- B2C
- Online
- Consumer Insight
- Negotiations
- Client Retention
- Training
- Teambuilding
- Project Management
Timeline
Sr. Strategic Account Director
e.Republic
06.2014 - Current
Global Sales Director
Novus Media Today
05.2011 - 12.2013
Regional Sales Manager
Photonics Media
11.2009 - 05.2011
Director of Business Development
Captivate Network
04.2008 - 05.2009
Founder and President
MediaLYF Media
05.2007 - 04.2008
Vice President of Sales, Western Region
Vertis (now Quad Graphics)
06.2003 - 04.2007
Vice President of Sales and Marketing
The Newspaper Network
08.1993 - 06.2003
Sr. Research Analyst
The Sacramento Bee
08.1985 - 08.1993
BA - Communications
Brigham Young University
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