KAREN MCCRADY

Owner/Operator

The Craft Factory LLC

Lancaster, USA

01.2015 - 06.2024

Company Overview: thecraftfactorystudio.com.
Excellent customer service.
Whether it be in-house or on social media, keeping them informed of sales and specials, events, day-to-day happenings, classes, and online services available in the studio.
Email communication, Responded to customer inquiries, made phone calls, and helped customers with party bookings and processing.
Marketing and developing lead generation for sales with landing pages, opt-in offers, and online class sign-ups/registrations.
Offered mentorship and leadership to new team members regarding company programs.
Promoted franchise sales for the studio.
Sales and promotions included webinars for franchisees.
Utilizing Facebook, Instagram, TikTok, Kajabi, and Zoom calls.
Quarterly and seasonal merchandising to update the studio and ensure the facility is clean and welcoming.
Responsible for inventory, a fresh-cut wood supply, and managing and creating sample project designs and price lists, and sales.
Thecraftfactorystudio.com
Provided leadership, insight, and mentoring to newly hired employees to supply knowledge of various company programs.
Identified potential risks associated with operations to minimize liabilities.
Resolved customer complaints promptly and professionally in order to maintain a positive reputation for the business.
Established long-term relationships with customers by promoting great service and engagement skills and quickly resolving issues.
Created marketing strategies to drive revenue and increase brand visibility.
Improved productivity initiatives, managed budgets and accounts, coordinated itineraries, and scheduled appointments.
Coordinated and directed activities of businesses or departments concerning production, pricing, and sales.
Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
Enhanced productivity initiatives, oversaw budgets and accounts, coordinated itineraries, and scheduled appointments.
Identified potential risks associated with operations in order to minimize liabilities.