Karen McGowan
Houston
Summary
Dynamic bilingual brand and project manager with a proven track record in fostering effective communication across diverse markets. Specializes in leveraging a multicultural perspective to enhance corporate visibility and community involvement. Adept at driving innovative strategies that align brand objectives with stakeholder needs, ensuring impactful engagement and sustainable growth. Committed to delivering exceptional results through collaboration and creative problem-solving.
Overview
7
7
years of professional experience
Work History
Owner
Bienvenue By Karen
Houston
01.2020 - 01.2023
- Spearheaded the development and growth of a design lifestyle company specializing in bespoke outdoor living environments.
- Delivered high-impact, luxury design solutions tailored to elevate property value and enhance client ROI.
- Leveraged artistic innovation and market trends to create distinctive, functional outdoor spaces that blend form and function seamlessly.
- Founder & Creative Director, Houston-Based Luxury Outdoor Living Brand
Vice President Business Development
Lanson B. Jones & Co.
Houston
01.2018 - 01.2020
- Closed $5M+ in new business within the first year, reporting directly to CEO Michael Allen and earning promotion to Executive Team and VP role.
- Led business development efforts for a premier landscape architecture firm with divisions in design, build, maintenance, floral, and events.
- Secured and managed the firm’s largest single contract—a $2M project with Houston Country Club—serving as key liaison with HCC’s Executive Board.
- Cultivated and sustained high-value relationships with elite residential and commercial clients, driving strategic growth and elevating the firm’s market position.
- Designed and executed business development marketing strategies, optimizing lead generation, client retention, and brand positioning.
- Vice President, Business Development
Regional Sales Director
Landcare
Houston
01.2016 - 01.2018
- Designed and launched a comprehensive, multi-level marketing and sales strategy targeting the expansion of Houston operations, with the goal of doubling regional growth within one year.
Education
Bachelor of Arts - Communications
Texas A & M
Victoria, TX05.2026
Skills
- Expertly Polished Communicator
- Proven Positive Pressure Response
- Adept Cross-Cultural Executor
- Microsoft Office
- Dynamic Team Leader
- Resourceful Manager
- Critical thinking and problem solving
- Astute Market Analyst
Languages
Spanish
Timeline
Owner
Bienvenue By Karen
01.2020 - 01.2023
Vice President Business Development
Lanson B. Jones & Co.
01.2018 - 01.2020
Regional Sales Director
Landcare
01.2016 - 01.2018
Bachelor of Arts - Communications
Texas A & M