Karen Rivera
Boston
Summary
Public relations and social media professional with a passion for diversity, equity, and inclusion and a drive to reimagine how brands show up for the communities they serve. I am committed to building campaigns and spaces where underrepresented voices are not just included but centered, and bringing authenticity, creativity, and strategic thinking to every project. With hands-on experience in social media management, community building, and PR strategy, I am eager to help organizations tell stories that reflect the full range of human experience and create a lasting impact.
Overview
4
4
years of professional experience
Work History
Social Media Manager
(Independent)
Malden, MA
01.2024 - Current
- Independently manage and grow social media presence for monicaa.mane and headinthecloud.mua
- Develop content strategy that drives consistent follower growth and engagement
- Create visually compelling posts and stories that build brand identity and community connection
- Monitor analytics and optimize content performance across platforms
Beauty Advisor
Sephora
Boston, MA
10.2022 - Current
- Led planning and coordination of Beauty Insider contest that propelled team to #2 ranking in district
- Increased daily Beauty Insider sign-ups from 80-100 average to over 200 during contest period
- Earned VIA (Values in Action) award and received regional recognition for exceptional performance
- Drove key metrics through strategic event execution and authentic customer relationship building
- Created engaging in-store experiences that energized both employees and customers
- Built loyal customer relationships with new sign-ups through personalized consultations and product expertise
Education
Public Relations Undergrad -
Suffolk University
Boston, MA05-2026
No Degree - Public Relations
Quinnipiac University
Hamden, CTSkills
Core Competencies: Social Media Strategy & Management, Content Creation, Community Building, Campaign Development, Brand Storytelling, Digital Marketing, Strategic Communications, Event Planning & Coordination, Public Speaking & Presentations
Technical: Instagram, TikTok, Facebook Content Creation & Editing Tools Performance Tracking Basic HTML & Web Design Media Kit & Press Release Development
Industry Knowledge: Beauty & Wellness Nonprofit Communications Diversity & Inclusion Digital Marketing Trends
Languages: English (Native) Spanish (Fluent)
Timeline
Social Media Manager
(Independent)
01.2024 - Current
Beauty Advisor
Sephora
10.2022 - Current
Public Relations Undergrad -
Suffolk University
No Degree - Public Relations
Quinnipiac University