Summary
Overview
Work History
Education
Skills
Additional Relevant Experience
Timeline
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Karen Rogers

Marietta,GA

Summary

Passionate outdoor enthusiast with extensive experience in retail sales, customer service and team leadership. Proven ability to drive sales, mentor team members, and create exceptional customer experiences. Strong communicator and relationship builder committed to enhancing REI’s reputation for quality, service, and community involvement.

Overview

29
29
years of professional experience

Work History

RETAIL SALES SPECIALIST

REI Co-op
01.2017 - Current
  • Provides expert advice on outdoor products, fostering trust and loyalty while meeting diverse customer needs
  • Collaborates with Senior Sales Specialists and management to maintain high visual standards, stock accuracy and operational efficiency
  • Recognized multiple times as an Anderson Award nominee for outstanding peer contributions and teamwork
  • Drove a 50% increase in membership sales (2021-2022) and 17% growth (2023-2024) through authentic customer engagement and product knowledge
  • Areas of expertise include Action Sports, Clothing and Frontline, with ability to support Camping and Footwear departments

MERCHANDISER

Macys Lenox Square
01.2019 - 01.2020
  • Supported stock placement and visual merchandising efforts to create an inviting and dynamic in-store environment, aligning product displays with current marketing and sales goals

EXPERENCES INSTRUCTOR

REI
01.2017 - 01.2020
  • Led educational programs and outdoor outings, ensuring customer safety and satisfaction while fostering a love for the outdoors
  • Developed strong organizational, teaching, and leadership skills while collaborating with business partners to drive promotions and events

FIELD SALES MERCHANDISER

HanesBrands Inc.
01.2017 - 01.2019
  • Managed a $2M territory, driving revenue growth and market penetration by developing goal-oriented sales and product strategies
  • Built strong relationships with store managers and key decision-makers at major retailers like Macy's and Kohl's to increase brand visibility and product placement
  • Managed in-store retail execution for entire innerwear business, driving year-over-year revenue growth (10%-20%) through strategic merchandising and product positioning

CUSTOMER SERVICE MANAGER

Wahoo Fitness
01.2016 - 12.2016
  • Led a team of 12 customer service coordinators to improve customer service operations, reducing response times by 22% and improving team efficiency
  • Streamlined internal processes and enhanced the accuracy of customer data management, surpassing company-wide performance goals
  • Developed and implemented training programs for team members, focusing on resolving customer inquiries and building relationships for long-term retention

TECHNICAL SUPPORT SUPERVISOR

Plantronics
01.1996 - 12.2016
  • Oversaw a product support team, ensuring customer satisfaction and operational efficiency
  • Partnered with cross functional teams to improve products and services
  • Streamlined support processes, improving response times and client satisfaction while meeting or exceeding KPIs

Education

BACHELOR BUSINESS ADMINISTRATION - MARKETING

University Wisconsin-Whitewater

Skills

  • Sales & Customer Service
  • Relationship Building
  • Leadership & Team Development
  • Sales & Product Knowledge
  • Decision-Making
  • Visual Merchandising

Additional Relevant Experience

  • PMBIA Mountain Bike Instructor (6 years)
  • Wilderness First Aid (5 years)
  • IMBA/SORBA Chattanooga Board Member (4 years)
  • Georgia Interscholastic Cycling League Board Member (1 year)

Timeline

MERCHANDISER

Macys Lenox Square
01.2019 - 01.2020

RETAIL SALES SPECIALIST

REI Co-op
01.2017 - Current

EXPERENCES INSTRUCTOR

REI
01.2017 - 01.2020

FIELD SALES MERCHANDISER

HanesBrands Inc.
01.2017 - 01.2019

CUSTOMER SERVICE MANAGER

Wahoo Fitness
01.2016 - 12.2016

TECHNICAL SUPPORT SUPERVISOR

Plantronics
01.1996 - 12.2016

BACHELOR BUSINESS ADMINISTRATION - MARKETING

University Wisconsin-Whitewater

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Karen Rogers