Karice Moore
Louisville,KY
Summary
Talented, dynamic, results-driven professional known for high productivity, efficiency, data-driven decision making, and effective team building. Specializes in strategic planning, fostering strong customer and partner relationships, and building a deep understanding of market and competitive analytics. Excels at collaboration, communication, complex problem-solving, and developing win-win solutions that drive innovation and generate growth.
Overview
15
15
years of professional experience
Work History
MARKET DEVELOPMENT DIRECTOR
SELP
11.2022 - Current
- Consistently exceeds core business objective: develop and deliver SaaS solutions that help brands generate engagement, inspire loyalty and boost sales to develop new geographic market and drive year-over-year growth for SELP.
- Lead North Am Launch: develop marketing and sales strategies, drive visibility in new geographic markets, identify and participate in relevant industry organizations, identify strategic partners, provide exceptional client relations, manage operational delivery of solutions in the U.S. and Canada.
- Generate $3M Revenue: exceeded year-one forecast by establishing strategic partnerships, new business contracts, product adoption, and driving impeccable execution of client commitments.
- Develop Win-Win Solutions: utilize targeting and segmentation, agile project management, and close collaboration with clients, partners, and internal resources.
- Deliver 40% YoY growth: evaluate year-one performance, leverage client and market insights, implement optimizations, and target new opportunities to drive revenue growth in year two.
SR. DIRECTOR, CLIENT SERVICES & DEVELOPMENT
FLEETCOR-SVS
06.2014 - 10.2022
- Consistently exceeded core objectives: helping brands build and operate revenue-driving Gift Card programs that drive year-over-year growth for SVS.
- Lead AM Team: ownership of 8-person Account Manager team, strategic relationship management, technical & operational program support, client data analysis and reporting, business development, 200 global programs, portfolio valued at more than $11 million annual net revenue, program revenue forecasts, and budget planning.
- Generate $5M Incremental Revenue: develop deep understanding of client's business, identify areas for optimization and growth, upsell effective solutions to exceed annual revenue objectives for six consecutive years and generate $5M of annual new revenue.
- Contract Renewal: structure, negotiate, and execute more than 70 services agreements between 2019-2022, to extend commitment terms and secure incremental revenue.
- Achieve 97% Retention: cultivate C-level relationships, optimize program support, identify process improvements, develop win-win strategies to attain world-class Net Promoter Score for from 2017-2022.
SR. MANAGER, MARKETING & COMMUNICATIONS
FLEETCOR-SVS
10.2010 - 06.2014
- Consistently exceeded core objectives: develop and implement effective annual global strategies to enhance multi-market presence and awareness, achieve company objectives, and support global business growth for SVS.
- Develop Mar-com Strategy: develop and implement comprehensive strategies, including management of milestone calendar, R&D, budget planning.
- Drive Execution: ownership of campaigns, content and channels, PR and agency relations, research and data analytics, case studies and white papers, web UX and SEM/SEO, sales collateral, best practices, industry events.
- Manage Sales Operations: deliver sales support for North America and Europe, 44 RFPs in four years, product launch for loyalty, e-commerce, payroll, CRM integration, training and administration.
- In 2014, I was promoted into the role of Senior Director, Client Services & Development within the same organization.
Education
BA - Business Communications, Psychology
Spalding University
Skills
- Team Leadership
- Talent Development
- Cross-functional Collaboration
- Market analysis
- Marketing Strategy
- Strategic Planning
- Client Success & Retention
- Account Management
- Operational Efficiency
- Corporate & Public Communications
- Partner Relations
- Pricing strategies
- Sales forecasting
- Project management
- Partner Relations
- Vendor Management
- Contract Negotiations
- Revenue Development
- Commercial Strategy
- Sales Operations
- Budget Forecasting
- Budget Management
- B2C & B2B Marketing
- Digital Marketing, SEO, SEM
- Performance Marketing
- Customer Engagement
- Data Analysis
- Analytical Reporting
- Product Development
- Proposal Development
- Competitive intelligence
- Program Management
- Operational Excellence
- Change Management
- Process Improvement
- Project Management
- Fintech
- Payments
- SaaS solutions
- E-commerce
- Gift Card Program Management, Sales, and Optimization
- Brand Management
- Customer Loyalty
- Incentives & Rewards
Fortes
- Fintech
- Payments
- SaaS
- E-commerce
Timeline
MARKET DEVELOPMENT DIRECTOR
SELP
11.2022 - Current
SR. DIRECTOR, CLIENT SERVICES & DEVELOPMENT
FLEETCOR-SVS
06.2014 - 10.2022
SR. MANAGER, MARKETING & COMMUNICATIONS
FLEETCOR-SVS
10.2010 - 06.2014
BA - Business Communications, Psychology
Spalding University