Karina Velasquez
Saint Augustine,USA
Summary
Operations-focused leader with over a decade of experience driving business performance, financial accountability, and team execution in high-volume retail environments. Demonstrated ability to manage payroll, analyze key performance indicators (KPIs), audit financial activity, and ensure operational compliance. Recognized for strong organizational discipline, effective executive communication, and the capacity to translate business data into actionable outcomes.
Overview
16
16
years of professional experience
1
1
Certification
Work History
STORE MANAGER
CROCS
Saint Augustine, FL
02.2026 - Current
- Led team to achieve sales targets through effective training and performance management.
- Implemented inventory control systems, reducing stock discrepancies and optimizing stock levels.
- Streamlined staff scheduling processes, increasing labor efficiency and reducing overtime costs.
- Analyzed sales data to identify trends, driving targeted marketing initiatives for seasonal promotions.
- Managed vendor relationships, negotiating contracts that improved product selection and pricing strategies.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Assisted with hiring, training and mentoring new staff members.
- Improved customer satisfaction through staff training in customer service and product knowledge.
STORE MANAGER
ECCO
Saint Augustine, FL
10.2023 - 01.2026
- Confirm sales targets are being met by monitoring hourly store and team member sales and adjusting where necessary
- Receive and inspect merchandise from the distribution center by counting and opening each box to ensure accurate number of products
- Approve employee hours for payroll electronically and distribute paychecks
- Audit sales and transaction reports for accuracy and discrepancies as part of a loss prevention strategy
- Complete onboarding procedures (such as approving wage rate, ensuring all HR documents and training have been completed, etc)
- Enforce HR policy and procedures to ensure adherence, completing, the appropriate HR forms as needed
- Complete employee performance reviews to ensure they are accountable for job expectations
- Interacts with all levels throughout organization including employees and outside vendors
STORE MANAGER
ASICS
Saint Augustine, FL
01.2019 - 01.2021
- Drive sales volume performance to exceed store goals as measured by the sales plan.
- Manage the overall team's performance, exceed sales goals and produce outstanding results through direct communication and coaching.
- Assist store Manager on company’s policies and procedures, achieve payroll expense, and efficiently handle all monetary and inventory issues.
- Maintain visual merchandising strategies and allocate resources to exceed sales target.
ASSISTANT STORE MANGER
ADIDAS
Saint Augustine, FL
01.2017 - 01.2019
- Monitoring sales floor activities by visually inspecting the store, make decisions regarding employee breaks, observe employee interactions with customers.
- Coach team members on sales strategy, presentation of product information and general customer service to uphold exceptional customer experience.
- Recruited and interviewed qualified candidates to fill key positions.
- Confirm monitoring hourly store and team member sales, and adjusting is meeting sales targets where necessary.
STORE MANAGER
ECCO
Saint Augustine, FL
01.2010 - 01.2017
- Effectively manage and develop staff in all aspects of the business; direct and monitor training and development for all store personnel and provide coaching and professional development opportunities as appropriate.
- Competently and responsibly assist in directing and managing the total operations of the store.
- This includes management of stock control, shipping and receiving, product replenishment, visual merchandising standards, store cleanliness, store maintenance and upkeep, store supplies upkeep and ensure store physical inventory shortage results are at or below company standards.
- Ensure all employee paperwork is completed accurately and on a timely basis.
- Effectively instructing and motivating performance to maximize each employee's potential.
- Help to set goals and follow-up on employee performance by providing plans and timely feedback, address employee performance issues in a timely manner with appropriate documentation and performance appraisals, and set a positive example through modeling of effective selling skills and techniques on the sales floor.
Education
Heritage Institute
Jacksonville, FL01-2002
High School Diploma - undefined
St. Augustine High School
Saint Augustine, FL01-1999
Skills
- Financial Oversight
- KPI Analysis
- Payroll & Labor Management
- Inventory Auditing
- Operational
- Excellence
- Compliance & Process Control
- Leadership & Team Development
- Business Reporting
Certification
- Licensed Real Estate agent - since 2023
LANGUAGES
Spanish
Full Professional
Timeline
STORE MANAGER
CROCS
02.2026 - Current
STORE MANAGER
ECCO
10.2023 - 01.2026
STORE MANAGER
ASICS
01.2019 - 01.2021
ASSISTANT STORE MANGER
ADIDAS
01.2017 - 01.2019
STORE MANAGER
ECCO
01.2010 - 01.2017
High School Diploma - undefined
St. Augustine High School
Heritage Institute