Karly Pero
Binghamton,NY
Summary
Results-driven professional with a strong work ethic and effective communication skills, demonstrating adaptability and a proactive approach to challenges. Proven ability to quickly learn and apply new concepts, contributing to team success and organizational objectives. Eager to leverage expertise in a dynamic environment to drive impactful results.
Overview
10
10
years of professional experience
Work History
Senior Media Buyer
Opt-Intelligence
New York, NY
10.2018 - 07.2025
- Handled $190K-$230K monthly media budgets to align with campaign goals.
- Leveraged data-driven insights, performance reporting, and KPIs to enhance metrics.
- Managed and expanded affiliate marketing partnerships.
- Collaborated with publisher partners to execute media buying initiatives for co-registration lead generation traffic.
- Ensured strategic alignment of budget allocations with campaign targets.
- Negotiated rates to ensure competitive pricing for campaigns.
- Optimized campaign performance through cross-functional teamwork with sales and ad-ops.
Account Executive
Opt-Intelligence
New York, NY
01.2018 - 10.2018
- Prospected clients via outbound emails and LinkedIn outreach to promote co-reg lead generation.
- Oversaw entire customer lifecycle from onboarding to retention.
- Handled sales calls and inbound inquiries, successfully securing advertiser campaigns.
- Managed client budgets ranging from $1K to $20K.
- Enhanced client satisfaction by fostering long-term partnerships.
Internet Sales Specialist
Serafini Nissan-Volvo
Vestal, NY
10.2016 - 05.2018
- Responded to customer leads within 5 minutes, cutting response time from 1 hour.
- Scheduled appointments with a 90% show rate and followed-up post-visit.
- Produced reports and documents in Excel and Word for management.
Account Representative
SaveAround Inc.
Binghamton, NY
10.2015 - 10.2016
- Generated sales leads for school and club fundraisers.
- Managed 900+ active accounts and followed up to ensure profitable outcomes.
- Used calls and emails to maintain engagement and drive sign-ups.
Education
Bachelor of Science - Communications
Ithaca College, Roy H. Park School of Communications
12.2012
Skills
- Salesforce
- Jira
- Microsoft Suite
- Google Suites
- Analytical skills
- Verbal communication
- Written communication
- Detail-oriented and organized
- Adaptability in dynamic settings
- Motivated self-learner
- Strong negotiation skills
- Campaign optimization
- Performance reporting
- Budget management
- Cross-function collaboration
- Client relationship and partnership management
Timeline
Senior Media Buyer
Opt-Intelligence
10.2018 - 07.2025
Account Executive
Opt-Intelligence
01.2018 - 10.2018
Internet Sales Specialist
Serafini Nissan-Volvo
10.2016 - 05.2018
Account Representative
SaveAround Inc.
10.2015 - 10.2016
Bachelor of Science - Communications
Ithaca College, Roy H. Park School of Communications
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