Kassy Jantzi
Portland,Oregon
Summary
Versatile strategy leader with 10 years of experience in sales functions delivering innovative solutions in competitive markets. Proven track record of developing strategic initiatives that drive revenue growth, expand market share, and enhance customer satisfaction. Eager to bring an outside perspective and apply strategic vision and leadership acumen to drive disruptive and sustainable growth.
Overview
6
6
years of professional experience
Work History
GLOBAL SALES - PARTNER EXPERIENCE STRATEGY LEAD
NIKE, INC.
Beaverton, OR
05.2024 - Current
- Defined an internal operating model across seven key functions, establishing the strategic end-to-end framework and contributing to the operational excellence of Nike's $27B wholesale business.
- Co-created and lead a cross-functional Integrated Business Alignment forum across Global and Geo leadership, driving speed, scale, and efficiency of retail elevation initiatives.
- Collaborate with senior leadership to develop multi-year strategic roadmaps for Nike's growth categories across the Global wholesale portfolio and align organizational resources accordingly.
GLOBAL SALES - CONSUMER EXPERIENCE MANAGER
NIKE, INC.
Beaverton, OR
04.2022 - 05.2024
- Defined the consumer experience journey for Nike's Women's consumer at multi-brand retail utilizing voice of the consumer insights and segmentation research.
- Developed and delivered seasonal go-to-market toolkits and sales materials to support internal and external sales teams in preparing seasonal executions and achieving sales results, driving sustainable 40-60% category growth.
- Implemented performance metrics and a KPI reporting infrastructure to monitor progress and pilots across the global marketplace to ensure quarterly strategic objectives were met.
DIRECT TO CONSUMER - DIGITAL PRODUCER
NIKE, INC.
Beaverton, OR
09.2020 - 04.2022
- Led program management and business requirements for a full automation migration project, harmonizing six separate workstreams into a centralized platform and reallocating over 70% of human hours.
- Owned the global size & fit content authoring process across Nike's digital ecosystem, contributing to 20%+ conversion and >7% decrease in global returns.
- Led size & fit copy strategy and implemented new product narratives into the digital consumer journey.
B2B - DIRECTOR OF MARKETING
GIGANTIC MEDIA
REMOTE
09.2018 - 09.2020
- Led digital transformation and growth marketing strategy for a national SAAS client, increasing web traffic by more than 55% quarter over quarter and new customer adoption by 30%.
- Owned the demand generation pipeline across the client portfolio, inclusive of planning, short and long form content creation, SEO strategy, and external media placement.
- Managed a team of freelance designers and developers for all internal and external UX/UI production.
Education
Master of Arts - Sociology
Goldsmiths University of London
London, England09.2018
Bachelor of Arts - Journalism
Indiana University - Purdue University Indianapolis
Indianapolis, IN12.2016
Skills
- Customer Relationship Building
- Strategic Planning
- Operational Excellence
- Verbal and Written Communications
Timeline
GLOBAL SALES - PARTNER EXPERIENCE STRATEGY LEAD
NIKE, INC.
05.2024 - Current
GLOBAL SALES - CONSUMER EXPERIENCE MANAGER
NIKE, INC.
04.2022 - 05.2024
DIRECT TO CONSUMER - DIGITAL PRODUCER
NIKE, INC.
09.2020 - 04.2022
B2B - DIRECTOR OF MARKETING
GIGANTIC MEDIA
09.2018 - 09.2020
Master of Arts - Sociology
Goldsmiths University of London
Bachelor of Arts - Journalism
Indiana University - Purdue University Indianapolis