Katarina Goldner
Sales And Event Manager
Plano,TX
Summary
As an event planner, I coordinate and execute weddings, corporate events, and sporting events in a fast-paced environment. Possessing strong communication and marketing skills, as well as customer satisfaction experience. Managing teams strategically and monitoring market trends to improve sales numbers on a continuous basis. Additionally, I have experience in photography, floral design, and color theory that can contribute to a business.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
3
3
Certifications
Work History
Senior Catering Sales Manager
The Westin Stonebriar
Frisco, Texas
03.2025 - Current
- Increased event bookings by developing strong relationships with clients and providing personalized catering solutions.
- Negotiated contracts with vendors, securing favorable pricing on materials and services required for events.
- Evaluated competitor strategies to identify opportunities for growth and differentiation within the market.
- Implemented new marketing strategies for catering services, resulting in increased brand visibility and client inquiries.
- Developed detailed proposals for prospective clients, showcasing a thorough understanding of their needs and expectations.
- Worked closely with internal event planners to ensure all aspects of client events were coordinated and executed to their satisfaction.
- Participated in industry networking events to build relationships with potential partners and stay updated on trends within the catering space.
Area Catering Sales Manager
Aimbridge Hospitality
Frisco, TX
07.2022 - 02.2025
- Performed service and menu upgrades and upselling activities to meet predetermined revenue objectives.
- Organized corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenues.
- Collaborated with clients to confirm event details such as setup logistics, decorations and food and beverage selections to fulfill client requests.
- Exceeded both quarterly and annual sales goals.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Implemented systems and procedures to increase sales.
- Organized promotional events and interacted with community to increase sales volume.
- Built relationships with customers and community to establish long-term business growth.
Client Success Manager
Gannett USA Today Network
01.2022 - 08.2022
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Helped clients develop website portals and social media pages to promote businesses.
- Designed paid client ads for use on diverse social media platforms.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Identified growth opportunities and developed initiatives to increase market share.
- Analyzed competitor pages to locate backlink and keyword opportunities.
Director of Sales and Events
Red Tail Golf Club
09.2020 - 11.2021
- The Club served as a venue, I managed all logistics for events, meetings with customers or members or members face to face or via email.
- Red Tail has been widely used for corporate gatherings, weddings and member events.
- Negotiating budgets for food and beverage at events as well.
- Engaged with customers to build rapport and loyalty.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- During my time, I was featured in Northeast Ohio Wedding Magazine as a planner for the place. I also had the honor of being appointed planner to look at.
- Today's Bride Magazine & Wedding Show interviewed me about planning a wedding on a budget. I attended their annual awards dinner and presented an award myself.
Director of Sales
The Witness Group
09.2019 - 06.2020
- While working as a sales director, I took care of all aspects of securing clients' use of the hotel, including reservations, tours and special requests.
- I also handled price negotiations and contract execution
- Attended and participated in conferences and trade shows to generate new leads, network and drive business.
- I lost my job because of Covid-19
Event Specialist
Noble House Hotels & Resorts
01.2017 - 11.2019
- I was responsible for travelling between properties to train.
- Hired and cross-trained staff members for various events- specific functions.
- Training was focused on how to make events more customer-centric
- Our focus was on the guest experience, timing, customer service, and how to handle difficult situations
- Additionally, I was called in to handle high-end private events for high-profile clients.
- Evaluated existing plans, processes and events planning services identify opportunities for improvement.
- I was part of the Gateway Canyons Resort team that won Smart Meetings Platinum Award in 2017
- I was a part of the Jacksonhole, Wyoming team that won awards for best location in the West to host events in 2019.
Education
Bachelor of Arts - Hospitality Administration And Management
Keiser University
Fort Lauderdale, FL 09.2015 - 05.2017
Skills
Professional Development
Sales Goals
Event Management
Customer Service
Hotel Services
Vendor and contract negotiations
Client promotions
Certification
Google Ad Certification
Timeline
Senior Catering Sales Manager
The Westin Stonebriar
03.2025 - Current
TABC
11-2022
Mixology
11-2022
Area Catering Sales Manager
Aimbridge Hospitality
07.2022 - 02.2025
Google Ad Certification
02-2022
Client Success Manager
Gannett USA Today Network
01.2022 - 08.2022
Director of Sales and Events
Red Tail Golf Club
09.2020 - 11.2021
Director of Sales
The Witness Group
09.2019 - 06.2020
Event Specialist
Noble House Hotels & Resorts
01.2017 - 11.2019
Bachelor of Arts - Hospitality Administration And Management
Keiser University
09.2015 - 05.2017