Katherine McGarrah-McLaughlin
Kent Cliffs,NY
Summary
Strategic sales leader with 15 years of experience in revenue growth and team development within the New York market. Directed multi-region sales operations, achieving significant revenue increases and expanding client accounts. Skilled in go-to-market strategy, negotiations, and mentoring teams to meet key performance indicators in regulated industries and pipeline management.
Overview
20
20
years of professional experience
Work History
Regional Brand Sales Manager
HPI Canna Inc.
05.2025 - Current
- Orchestrate direct sales and integrated brand-marketing strategies across a four-region New York territory, positioning HPI Canna as an indispensable regional leader.
- Consulted with licensed dispensaries to establish partnerships that secured competitive shelf space and drove revenue growth.
- Serve as brand consultant to licensed dispensaries, forging authentic partnerships that secure competitive shelf space and drive sustained revenue growth.
- Manage end-to-end pipeline and account relationships using Salesforce, HubSpot, and cannabis platforms (Dutchie, Distru, METRC, Outfield) to drive data-informed strategy.
- Managed complete sales lifecycle, from wholesale negotiations and contract signing to product education, staff training, and post-sale support.
- Oversaw pipeline and account relationships using Salesforce, HubSpot, and cannabis platforms (Dutchie, Distru, METRC, Outfield) to inform data-driven strategy.
Co-Founder
Cannabis in Black NY
New York, NY
01.2025 - Current
- Co-founded an advocacy organization building equity, visibility, and opportunity for Black professionals across New York's legal cannabis industry.
- Served as primary liaison between cannabis brands and organization, curating partnerships that amplified visibility and support for Black-owned and Black-led businesses.
- Drive member engagement and networking initiatives connecting Black cannabis professionals to jobs, brands, investors, and industry resources.
- Produced and oversaw community events, including official launch at Harbor NYC (Feb 2026), uniting dispensary operators, brand representatives, advocates, and industry leaders to foster collaboration.
- Drove member engagement and networking initiatives, connecting Black cannabis professionals to opportunities with jobs, brands, investors, and industry resources.
Sales & Brand Manager
All In One Extracting & Product Manufacturing
New York, NY
09.2023 - 04.2025
- Drove a 90% increase in sales revenue within one year by expanding the dispensary client portfolio to 190+ accounts across the New York market.
- Developed and executed targeted sales strategies that drove successful product launches and increased brand visibility across the competitive NY cannabis market.
- Sourced and vetted packaging suppliers and wholesale product vendors, managing procurement cycle and cannabis operations to optimize production scheduling and inventory flow.
- Conceptualized brand identities, product names, and strain names, translating consumer trends and competitive intelligence into successful shelf-ready product lines.
- Conducted product training and education for dispensary staff, enhancing product knowledge and directly improving sell-through rates.
- Sourced and vetted packaging suppliers and wholesale product vendors, managing the full procurement cycle and cannabis operations including production scheduling and inventory flow.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Organized and delivered training sessions for new product content and technological advancements.
Luxury Account Manager
The RealReal
04.2022 - 07.2023
- Acquired luxury consignment clients across three-county territory through strategic prospecting, daily outreach, and in-home appointments, driving outside-sales growth.
- Converted marketing-generated leads and self-generated new business by activating lapsed clients and leveraging referrals from a high-net-worth client base.
- Activated lapsed clients and leveraged referrals from high-net-worth clients to convert marketing-generated leads and generate new business.
Sales & Brand Manager - Amazon, Walmart, Wholesale
Cecibon Inc.
Pearl River, NY
05.2017 - 05.2020
- Spearheaded business-plan development and execution to achieve corporate sales goals across Amazon, Walmart, and wholesale channels.
- Leveraged Shopify and e-commerce analytics to manage listings, monitor sales performance, and optimize visibility across Amazon, Walmart, and DTC channels.
- Coordinated operations and wholesale teams to achieve accurate, on-time order fulfillment across channels.
- Executed product-knowledge seminars and established partnerships with vendors, creative agencies, and celebrity collaborators to enhance brand awareness.
- Managed listings, monitored sales performance, and optimized visibility across Amazon, Walmart, and DTC channels using Shopify and e-commerce analytics.
- Developed brand positioning across product lines and marketing channels
- Led cross-functional launches to align messaging, packaging, and promotional plans
- Evaluated campaign performance and refined plans to improve brand effectiveness
- Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
Senior Operations Specialist, Regional US East
Just Energy
Suffern, NY
02.2016 - 02.2017
- Directed revenue assurance, contract administration, enrollments, customer renewals, and billing across US East markets (NY, NJ, PA, MD, MA, DE) to ensure operational compliance and customer satisfaction.
- Led and mentored team of 6 operations specialists, enhancing enrollment timeliness, acceptance rates, and invoice accuracy.
- Managed complex projects for market entries, product launches, and systems development from planning through completion, ensuring alignment with strategic objectives.
- Led cross-functional issue resolution for billing, account, and service exceptions, improving workflow consistency.
- Trained team members on operational procedures, case handling standards, and customer account systems.
Footwear Production Coordinator
C.P. International Corp.
Englewood, NJ
03.2012 - 02.2016
- Coordinated directly with factories in China to review confirmation samples and ensure quality, fit, ticketing, and labeling standards prior to customer approval.
- Coordinated with factories in China to review confirmation samples, ensuring adherence to quality, fit, ticketing, and labeling standards for customer approval.
- Ensured compliance with SOX, USDA, FDA, DOT, and U.S. Customs regulations at all times.
- Monitored job progress, resolving bottlenecks to maintain on-time completion.
- Coordinated production schedules to align materials, staffing, and workflow requirements.
- Prepared production reports, documenting output, delays, and inventory status.
Director of Production Operations (Contract)
The Laundress
New York, NY
11.2014 - 01.2015
- Coordinated logistics and managed inventory across distribution center and partner warehouses, ensuring seamless operations with Canadian, Italian, and Asian distributors.
- Directed cross-functional operations to align merchandising, supply chain, and brand priorities.
- Led product launch planning across ecommerce, retail, and wholesale channels.
- Managed inventory forecasts and replenishment decisions to support demand and service levels.
- Led assortment planning and product development reviews to align launches with consumer needs and channel strategy.
- Directed cross-functional brand initiatives across product, marketing, and operations to support premium laundry-care positioning.
- Refined operational workflows across e-commerce, wholesale, and retail functions to strengthen day-to-day efficiency.
EDI Coordinator
European Home Design
New York, NY
11.2010 - 01.2012
- Coordinated EDI, barcode, and labeling implementation; managed Retail-Link order tracking, routing, and load reporting to streamline operations.
- Executed accounts-receivable duties including invoicing, chargeback research, and reconciliation to ensure accurate financial records.
- Coordinated EDI transactions between internal systems and trading partners to ensure accurate order flow.
- Resolved transmission errors and partner acknowledgments to maintain consistent data integrity.
- Monitored daily EDI queues, investigating exceptions and correcting mapping issues promptly.
Stock Program Specialist
Ermenegildo Zegna
Englewood, NJ
04.2007 - 11.2009
- Processed and monitored stock shipments and fragrance inventory for retail and specialty stores; acted as liaison between Sales and Warehouse teams.
- Directed cross-functional program workflows, aligning stakeholders, timelines, and deliverables.
- Developed process documentation supporting consistent execution across operational teams.
- Coordinated reporting, tracking, and follow-up for program initiatives and action items.
- Managed routine reporting, tracking, and documentation to maintain accurate program records.
- Coordinated cross-functional program activities to support operational alignment and timely execution.
Education
Associate of Science - Sport / Entertainment / Event Management
Johnson & Wales University
ProvidenceAssociate of Arts - Residential Planning
Art Institute of Pittsburgh
OnlineSkills
- Sales strategy
- Revenue growth
- Product launch
- Wholesale & Enterprise Negotiation
- Regulated Industry Sales (Cannabis / Energy)
- Sales & CRM: Salesforce, HubSpot, Outfield, Pipeline Management, Territory Planning, Forecasting, Negotiation, Account Management
- Cannabis Platforms: Dutchie, Distru, METRC, Cova, Blaze, Flowhub, Treez, Alleaves, Pistil
- Forecasting & Sales Analytics
- Salesforce expertise
- Cannabis software
- Inventory Management
- Brand Marketing
Personal Information
Title: Targeting: Regional Sales Manager / Sales Director / VP of Sales
Timeline
Regional Brand Sales Manager
HPI Canna Inc.
05.2025 - Current
Co-Founder
Cannabis in Black NY
01.2025 - Current
Sales & Brand Manager
All In One Extracting & Product Manufacturing
09.2023 - 04.2025
Luxury Account Manager
The RealReal
04.2022 - 07.2023
Sales & Brand Manager - Amazon, Walmart, Wholesale
Cecibon Inc.
05.2017 - 05.2020
Senior Operations Specialist, Regional US East
Just Energy
02.2016 - 02.2017
Director of Production Operations (Contract)
The Laundress
11.2014 - 01.2015
Footwear Production Coordinator
C.P. International Corp.
03.2012 - 02.2016
EDI Coordinator
European Home Design
11.2010 - 01.2012
Stock Program Specialist
Ermenegildo Zegna
04.2007 - 11.2009
Associate of Science - Sport / Entertainment / Event Management
Johnson & Wales University
Associate of Arts - Residential Planning
Art Institute of Pittsburgh