Katherine Schaffer
Summary
College senior graduating in May 2027 with hands-on experience in media relations, social media strategy, client communications, and PR content development. Experienced in supporting media outreach, creating engaging content, and developing strategic PR deliverables for diverse audiences. Seeking an entry-level public relations role where I can bring strong communication, creativity, and leadership skills to a dynamic team.
Overview
6
6
years of professional experience
Work History
Social Media Content Creation Intern
University of Massachusetts Amherst Office of News and Relations
Amherst, MA
2026.02 - Current
- Produced photo, video, and graphic content for official University of Massachusetts social media channels, enhancing brand consistency.
- Assisted in producing and publishing over 30 social media posts per week across Instagram, Facebook, LinkedIn, and X, reaching an audience of 651K followers.
- Grew Instagram engagement rate by 50% (per view) and 90% (per reach) through student-focused storytelling and trend-driven content.
Public Relations Intern
AKCG - Public Relations Counselors
Glassboro, NJ
2026.05 - 2026.08
- Created 15+ client deliverables across multiple industries, including pitches, media alerts, press releases, and social media copy to support client campaigns.
- Conducted media outreach and newsroom calls to build and maintain relationships with journalists, fostering positive media coverage.
- Interned on the senior living team, developed media-facing materials and coordinated client communications to enhance visibility.
Counter Staff
Blue Claw Seafood Market
Surf City, NJ
2020.06 - 2026.08
- Supported customers in selecting seafood and explained preparation methods to improve dining experience.
- Operated cash register and handled transactions accurately.
- Worked with team members to restock products promptly and keep inventory available for customer needs.
- Kept display cases organized to present products well and maintained clean, orderly work areas.
Education
Bachelor of Arts - Journalism and Political Science, History Minor
University of Massachusetts Amherst
Amherst, MA2027-05
Study Abroad -
Universitat Autònoma de Barcelona
2025-03
Skills
- Media Outreach
- Visual Storytelling
- Social Media Management
- Media Analytics
- Microsoft Office Suite
- Trend Analysis
Leadership & Involvement
Her Campus at University of Massachusetts Amherst
Co-President | April 2025 - Current
Public Relations Student Society of America (University of Massachusetts Chapter)
Vice President | September 2025 - Current
Amherst Repertory Company
PR & Marketing Chair | June 2026 - Current
Timeline
Public Relations Intern
AKCG - Public Relations Counselors
2026.05 - 2026.08
Social Media Content Creation Intern
University of Massachusetts Amherst Office of News and Relations
2026.02 - Current
Counter Staff
Blue Claw Seafood Market
2020.06 - 2026.08
Bachelor of Arts - Journalism and Political Science, History Minor
University of Massachusetts Amherst
Study Abroad -
Universitat Autònoma de Barcelona