Katherine Zimmerman
Liberty Hill
Summary
Dynamic sales leader with a proven track record at Aimbridge Hospitality, excelling in revenue forecasting and client negotiation. Achieved over 100% of annual sales goals through strategic market analysis and relationship building. Adept at developing compelling sales proposals and fostering long-term client loyalty, driving significant business growth.
Overview
19
19
years of professional experience
Work History
EOM Sales Manager
Aimbridge Hospitality
Austin
05.2024 - Current
- Analyzed market trends to identify growth opportunities and adjust sales strategies.
- Fostered relationships with clients to ensure repeat business and loyalty.
- Conducted regular team meetings to discuss goals, strategies, and performance updates.
- Collaborated with operations to ensure seamless service delivery during peak times.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Established relationships with key clients, while maintaining existing customer base.
- Performed sales consultations and educated clients on products and services.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Achieved company growth and brand development through market expansion and sales.
- Established new accounts and serviced existing accounts maintaining professional relationships.
- Maintained accurate records of all transactions between customers and company representatives.
- Analyzed customer data to identify trends, preferences, and opportunities for growth.
- Participated in negotiations with vendors regarding product purchases or contracts.
Event Sales Professional & Executive Assistatant
BJ Huper, LLC
Bastrop
09.2019 - 09.2025
- Achieve an annual budget of $600,000 revenue goal by developing and implementing action plans that focus on increasing revenue through packages.
- Exceeded the 2024 and 2025 goals of 31-35 events per year, weekends only, with increasing revenue from $350K to $561K.
- Organize and execute client information, site inspections, and growth opportunities.
- Developed strong relationships with clients to understand their needs.
- Executed sales strategies to promote new products and services effectively.
- Negotiated pricing contracts with clients for optimal profitability.
- Contributed ideas for process improvement initiatives within the department.
- Implemented new budget spreadsheets to organize customer accounts and payment strategies.
Director of Sales
Aimbridge Hospitality - Residence Inn Round Rock
Round Rock
05.2022 - 01.2024
- Developed strategic sales plans to drive revenue growth for the hotel.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Directed and coordinated products, services and sales activities.
- Analyzed sales statistics to identify areas of improvement and implement corrective actions.
- Managed sales budget and monitored expenses to ensure alignment with financial targets.
- Developed budget plans for marketing campaigns and promotional activities.
- Developed and promoted weekly, monthly and quarterly sales objectives.
- Performed analysis of customer data to create targeted campaigns for different segments.
- Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
- Created detailed reports on sales performance metrics and trends.
- Analyzed market trends to identify new business opportunities for the hotel.
- Established relationships with local businesses to generate group bookings.
- Oversaw budget management for sales initiatives and promotional activities.
- Developed and implemented sales strategies to maximize revenue growth.
- Built relationships with customers and industry professionals to establish long-term business growth.
Senior Sales Manager
Horseshoe Bay Resort
Horseshoe Bay
07.2016 - 07.2020
- Achieve an annual $2.3 million revenue goal by developing and implementing action plans focused on specific businesses for the current and future years.
- Exceeded the 2016 goal by 102%, the 2017 goal by 116%, the 2018 goal by 115%, and the 2019 goal by 101%.
- Organize and execute client familiarization trips, site inspections, resort presentations, trade shows, and outside sales calls to bring group-focused awareness to the resort, resulting in additional group leads and sales.
- Develop and build relationships with new accounts, and grow opportunities by executing monthly and weekly sales trips to companies within my vertical corporate markets.
- Managed client relationships to ensure satisfaction and foster loyalty.
- Collaborated with other departments such as marketing, finance, operations.
Sales Manager
Hyatt Regency Lost Pines Resort & Spa
Lost Pines
01.2013 - 06.2016
- I consistently met my annual sales budget for the corporate markets by 110% or more year over year.
- Identified prospective customers using lead-generating methods and research to perform 30 cold calls per day.
- Develop and build relationships with new accounts and growth opportunities by executing monthly and weekly sales trips to feeder cities within market segments.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Directed and coordinated products, services and sales activities.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Implemented process changes to streamline sales department workflow.
- Collaborated with marketing team to create promotional materials for target customers.
- Maintained accurate records of all transactions between customers and company representatives.
- Established new accounts and serviced existing accounts maintaining professional relationships.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Performed sales consultations and educated clients on products and services.
- Collaborated with departments to ensure seamless service delivery for guests.
Catering Manager
Hyatt Regency Lost Pines Resort & Spa
Lost Pines
06.2006 - 01.2013
- Presided over the opening team of the resort.
- Achieved annual sales and catering goals of 1 million dollars in the first year of operation, and consistently grew more year over year.
- Coordinated catering events from planning to execution for diverse clientele.
- Managed vendor relationships to ensure quality food and service delivery.
- Developed menus tailored to client preferences and dietary restrictions.
- Implemented inventory management practices for efficient supply use.
- Conducted post-event evaluations to refine future catering services.
- Collaborated with marketing team to promote catering services through various channels.
- Coordinated delivery times with clients and ensured that all items ordered arrived on time.
- Gathered customer requirements and worked with catering team in implementing specifications.
- Assisted in setting up tables, chairs, decorations prior to a catered event.
- Resolved customer complaints promptly and professionally while maintaining good relations with clients.
Education
High School Diploma -
Boerne High School
Boerne, Texas05-1987
Associate of Applied Science - Accounting And Finance
Hallmark Institute
San AntonioSkills
- Sales strategy
- Market analysis
- Client negotiation
- Account management
- Revenue forecasting
- Customer relationship management
- Event planning
- Budget management
- Effective communication
- Conflict resolution
- Problem solving
- Time management
- Process improvement
- Relationship building
- Lead generation
- KPI analysis
- Prospecting skills
- Compelling sales proposal writer
- Salesforce
Affiliations
- Volunteer for Habitat for Humanity
Accomplishments
- 2018 Crescent Sales Award
- 2019, 2021, 2022 and 2024 Award for Achievement of Annual Goals
- 2014 Employee of the Quarter
- 2006, 2008, 2009, 2010, 2011, 2012 - Outstanding Achievement Awards in Event Sales
- 2013, 2015 Hy Performer Award
- 2000 Customer Wow Award
Timeline
EOM Sales Manager
Aimbridge Hospitality
05.2024 - Current
Director of Sales
Aimbridge Hospitality - Residence Inn Round Rock
05.2022 - 01.2024
Event Sales Professional & Executive Assistatant
BJ Huper, LLC
09.2019 - 09.2025
Senior Sales Manager
Horseshoe Bay Resort
07.2016 - 07.2020
Sales Manager
Hyatt Regency Lost Pines Resort & Spa
01.2013 - 06.2016
Catering Manager
Hyatt Regency Lost Pines Resort & Spa
06.2006 - 01.2013
High School Diploma -
Boerne High School
Associate of Applied Science - Accounting And Finance
Hallmark Institute
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